School & District Management

Meet the Principals of TikTok: 2022 Edition

By Marina Whiteleather — October 07, 2022 1 min read
  • Save to favorites
  • Print
Smiling prinicpal with text Morning in the life of an early childhood prinicpal

The video-sharing app TikTok isn’t going away anytime soon, and if anything, it’s growing in influence in and out of the classroom.

Educators and school leaders turn to social media not only to connect with their K-12 communities but to share their missions and insights on the profession.

Two years ago, we showcased several school leader creators on TikTok, and now even more educators are flocking to the platform to share advice, laughs, or just show off their school spirit.

Here are 6 fun principal follows to check out next time you’re scrolling through TikTok.

@the_tiktok_principal

This principal uses TikTok to share authentic glimpses into his personal life as a self-proclaimed “embarrassing dad” and an avenue to show his K-12 community how he’s advocating for them behind the scenes.

@nacho.average.principal

Her handle says it all. She leverages her TikTok to speak directly to her teachers and to support them, whether it’s getting them supplies from her wish list or sharing words of encouragement.

@principal_mommy

@principal_mommy Principal Mommy Chronicles: Morning in the Life of an Early Childhood Principal #morninginthelife #paulquinn #vlog #principalsoftiktok #harlemchildrenzone ♬ Roxanne - Instrumental - Califa Azul

We’ve brought you a rundown of a typical day in the life of a principal before, but @principal_mommy invites everyone to join her as she tackles a busy day as an early childhood principal. Follow her for unfiltered advice for other school leaders and friendly reminders that even principals live for the weekend.

@coachmarra

@coachmarra Tiktok has inspired me to do fun things 🤣 Loving the new role as an AP #fyp #tiktok #teachersoftiktok #principalsoftiktok ♬ original sound - Andrea Marra

This middle school assistant principal isn’t afraid to use TikTok to boost school culture. She even turns to the platform for inspiration, hopping on popular trends to spread some joy. She doesn’t do it alone, though; she’s sure to bring her AP bestie along for the fun.

@nickholtvluwver

This elementary school principal is known to get the whole school involved in his TikToks, and uses the videos to connect with his students. Follow him for a humor-filled look at how principals are surviving and thriving this school year.

@average_principal

Principals looking for #relatable content or a safe space to vent? Look no further than @average_prinicipal. She uses her page to answer questions or comments, to share more of her perspective and advice, and to support other principals.

Events

College & Workforce Readiness Webinar How High Schools Can Prepare Students for College and Career
Explore how schools are reimagining high school with hands-on learning that prepares students for both college and career success.
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
School Climate & Safety Webinar
GoGuardian and Google: Proactive AI Safety in Schools
Learn how to safely adopt innovative AI tools while maintaining support for student well-being. 
Content provided by GoGuardian
Reading & Literacy K-12 Essentials Forum Supporting Struggling Readers in Middle and High School
Join this free virtual event to learn more about policy, data, research, and experiences around supporting older students who struggle to read.

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

School & District Management Immigrant Student Enrollment Is Dwindling at Schools Amid Stepped-Up Enforcement
In many school systems, the biggest factor is that far fewer families are coming from other countries.
6 min read
A student takes a break from soccer during recess at Perkins K-8 School on Nov. 13, 2025, in San Diego.
A student takes a break from soccer during recess at Perkins K-8 School on Nov. 13, 2025, in San Diego.
Gregory Bull/AP
School & District Management School District Sued Over ‘Thwarting’ ICE Says Indiana AG’s Lawsuit Is ‘Silly’
The lawsuit says Indianapolis Public Schools blocked ICE from school grounds without a warrant or emergency.
Julia Marnin, The Herald (Rock Hill, S.C.)
4 min read
A U.S. Immigration and Customs Enforcement agent is seen in Park Ridge, Ill., Sept. 19, 2025.
A U.S. Immigration and Customs Enforcement agent is seen in Park Ridge, Ill., Sept. 19, 2025. A lawsuit filed by Indiana Attorney General Todd Rokita accuses the Indianapolis schools of restricting ICE's access to school grounds.
Erin Hooley/AP
School & District Management The Middle School Transition Is Tough. How Educators Can Help
A new partnership aims to ease the transition from elementary school to middle school.
4 min read
Xavier Reed, principal of Maple Grove Middle School in Maple Grove, Minn., high fives a student.
Xavier Reed, principal of Maple Grove Middle School in Maple Grove, Minn., high fives a student.
Courtesy of Xavier Reed
School & District Management Politics, Funding Threaten Schools' Focus on Student Learning, Leaders Say
What two district leaders say has helped them and district staff focused on teaching and caring for kids.
5 min read
Illustration of woman confused by arrows pointing in different directions.
DigitalVision Vectors