Communications

Image of a cell phone, and a text alert.
Diego Antonio Maravilla Ruano/iStock/Getty
Families & the Community Want to Tackle Chronic Absenteeism? Try Texting Parents
Texting parents about their child’s school attendance can help combat chronic absenteeism, but the approach has limitations.
Alyson Klein, January 26, 2022
6 min read
An information sign is displayed as a child arrives with her parent to receive the Pfizer COVID-19 vaccine for children 5 to 11-years-old at London Middle School in Wheeling, Ill., on Nov. 17, 2021.
A child arrives with her parent to receive the Pfizer COVID-19 vaccine at London Middle School in Wheeling, Ill., in November.
Nam Y. Huh/AP
Student Well-Being COVID Vaccine Uptake Has Stalled for Young Children. What Schools Can Do to Help
Overall, only about 1 in 5 children ages 5-11 in the United States are fully inoculated against COVID-19.
Arianna Prothero, January 24, 2022
4 min read
Conceptual image of balanced weighing the pros and cons.
Cagkan Sayin/iStock
School & District Management From Principals, a Primer on Delivering Bad News
COVID and the upheavals of the last two years have raised the ante on often-emotional conversations with staff and parents.
Denisa R. Superville, January 24, 2022
9 min read
Anti-vaccine mandate protesters rally outside the garage doors of the Los Angeles Unified School District, LAUSD headquarters in Los Angeles on Sept. 9, 2021. The Los Angeles board of education voted to require students 12 and older to be vaccinated against the coronavirus to attend in-person classes in the nation's second-largest school district.
Anti-vaccine mandate protesters rally outside the Los Angeles Unified School District headquarters in September, 2021.
Damian Dovarganes/AP
Student Well-Being Q&A Communications Expert Explains: How to Talk to Parents About COVID Vaccination
A Johns Hopkins University expert discusses a new training project on how to communicate about the sensitive issue.
Sarah D. Sparks, January 19, 2022
7 min read
Kristin Allan won a nonpartisan race for a seat on the Cherry Creek school district's board in Colorado.
Kristin Allan won a nonpartisan race for seat on the Cherry Creek school district's board in Colorado.
Rachel Woolf for Education Week
School & District Management Critical Race Theory Fights Have Made Life Miserable for School Board Candidates
Discussing the divisive issue in a way that works with voters is no easy task. Just ask those who've tried it, with mixed results.
Andrew Ujifusa, December 14, 2021
8 min read
Scientific illustration of a bird and a fish, and a 3rd species of bird fish
Melody Newcomb for Education Week
Families & the Community Opinion A Guide to Diffusing Charged Conversations With Parents
When faced with conflict, should you stand your ground or seek common ground? Irshad Manji writes that it's possible to do both.
Irshad Manji, November 19, 2021
4 min read
Principal Andrea Harper hugs a student as Harper and Superintendent Kent P. Scribner greet students on the first day of school Monday, Aug. 16, 2021, at T.A. Sims Elementary School in Fort Worth, Texas.
Principal Andrea Harper hugs a student as she and Superintendent Kent P. Scribner greet students on the first day of school at T.A. Sims Elementary School in Fort Worth, Texas. The Fort Worth district's mandate for universal masking to combat COVID-19 is the subject of a legal battle with the state.
Yffy Yossifor/Star-Telegram via AP
School & District Management Principals Bear the Brunt of Parental Anger, Staff Fatigue as COVID Drags On
As the face of their schools, principals are front and center in battles over masks, quarantines, and other hot-button COVID issues.
Andrew Ujifusa, September 10, 2021
10 min read
Image of a "stop" hand overlaying a circle with a red diagonal line.
DigitalVision Vectors
Families & the Community Teachers' Union, Education Groups Unite to Resist Critical Race Theory Bans
Some of the country’s most prominent education groups are organizing against efforts to restrict teaching students about racism.
Sarah Schwartz, September 9, 2021
3 min read
Dallas Independent School District Superintendent Dr. Michael Hinojosa announces that masks will be required at all Dallas ISD schools at DISD headquarters in Dallas, Monday, August 9, 2021.
Dallas Independent School District Superintendent Michael Hinojosa announces that masks will be required at all district schools earlier this week in Dallas.
Brandon Wade/The Dallas Morning News via AP
School & District Management In Their Own Words Defiant Superintendent: 'How Can I Follow a Law I Believe Endangers My Students?'
A superintendent explains why he required masks in school despite a statewide ban on such policies.
Stephen Sawchuk, August 12, 2021
4 min read
Christy Pavlish, left, and Lauren Birkins display signs as they cross the street during a protest outside a Broward County School Board meeting, Tuesday, Aug. 10, 2021, in Fort Lauderdale, Fla., to discuss a possible mask mandate when school starts next week.
Protesters gather at a Broward County School Board meeting set to discuss a possible school mask mandate in Fort Lauderdale, Fla., earlier this week.
Amy Beth Bennett/South Florida Sun-Sentinel via AP
School & District Management Opinion Masks. Vaccines. Anti-Racism. Expert Advice for Schools Caught Up in Conflict
To resolve education’s biggest fights, educators need to pursue a counterintuitive approach, writes Amanda Ripley.
Amanda Ripley, August 12, 2021
6 min read
Jeanie Johnson, assistant superintendent for administration, is a kind of the air traffic controller in Midway ISD, absorbing the glut of information from the Centers for Disease Control and Prevention, Texas education Agency, Tex. Gov. Greg Abbott, Waco-McLennan County, Public Health District and others, to help the Waco School District devise safety protocols and plans for students. She’s doing so amid rapidly changing and sometimes conflicting guidance. She talks about what she learned over the last year and that’s helping the school district prepare for the second COVID-19 school year.
Jeanie Johnson, assistant superintendent for administrative services, helps lead the COVID-19 response for the Midway Independent School District in Texas.
Eric Guel for Education Week
School & District Management A View From the Hot Seat: How One District Leader Is Confronting COVID-19's Latest Twists
An assistant superintendent in Texas talks about how to keep the pandemic in check for the new school year even as the Delta variant spreads.
Denisa R. Superville, August 1, 2021
9 min read
A staff meeting around a table.
Vanessa Solis/Education Week and Getty Images
School & District Management Opinion Leaders, Your Communication Plan Needs to Start With Your Staff
Staff members are the point of contact for thousands of interactions with the public each day. They can’t be the last to know of changes.
Gladys I. Cruz, July 30, 2021
2 min read
A man with his head in a cloud.
Vanessa Solis/Education Week and Getty Images
School & District Management Opinion A Crisis Sows Confusion. How District Leaders Can Be Clear in Their Messaging
Choosing a go-to source of information is a good starting point, but it doesn’t end there.
Daniel R. Moirao, July 23, 2021
2 min read
Woman applying "Welcome Back" sign to the school entrance
Leo Patrizi/E+/Getty Images
States How to Talk About Next School Year Presents a Big Test for Education Leaders
State K-12 officials must clearly communicate plans for safety, academics, and mental health, while mixing urgency with nuance.
Andrew Ujifusa, April 12, 2021
12 min read