Sales & Marketing Insights
Advice from one marketer to another.
These strategies and best practices are specifically developed to reach district leaders and those on purchasing teams in K-12 education.
School & District Management
Sales & Marketing Insights
Free Download: Your Guide to Engaging K-12 Leaders
Engage K-12 leaders with clarity, credibility, and impact.
Sales & Marketing Insights
The WirED Marketer: A guide to user needs for K-12 leaders - 12/2/25
Let's give the people what they want.
School & District Management
Quiz
Quiz Yourself: Can You Decode the Latest K-12 Buzzwords and Acronyms?
Education-speak evolves daily—can you translate the latest K-12 terms and trends?
Sales & Marketing Insights
The WirED Marketer: Talk bossy to me (but only in subject lines) - 10/28/25
How an assertive tone can engage K-12 leaders.
School & District Management
Quiz
Quiz Yourself: How Well Do You Speak K-12?
Find out if you can keep up with the evolving language of education leaders—and what it means for your marketing strategy.
Sales & Marketing Insights
The WirED Marketer: When back to school night is your Super Bowl - 9/30/25
You’re officially old and no longer cool, but in good company.
School & District Management
Quiz
Meet the Big 4: Test Your Knowledge of K-12’s Power Players
K-12 purchasing power doesn’t always sit where vendors expect. Put your knowledge to the test with this quick quiz, built from exclusive insights via EdWeek Market Brief’s latest special report on Key School District Personas.
Sales & Marketing Insights
The WirED Marketer: It’s Trapper Keeper Szn - 9/2/25
Plus, how much purchasing power do principals actually have?
School & District Management
Quiz
Quiz Yourself: How Well Do You Know the K-12 Buying Cycle?
Take this quick quiz to evaluate your understanding of when districts plan, budget, and buy—and how to meet them there.
Sales & Marketing Insights
The WirED Marketer: 🚫 What NOT to do in K-12 sales according to district leaders - 7/15/25
Plus, the K-12 jargon you absolutely need to know.
School & District Management
Quiz
Quiz Yourself: Is Your EdTech Strategy Aligned With What Districts Want?
This isn’t just a quiz—it’s a pulse check. How in-sync is your edtech strategy with what schools are actually prioritizing right now?
Sales & Marketing Insights
The WirED Marketer: Why Teachers Don’t Want Your PD. - 6/17/25
Plus, an invitation to a "must-join" in-person session on K-12 buyers.
School & District Management
Quiz
Quiz Yourself: How Well Do You Understand The School Boards’ Role in K-12 Purchasing?
Vendors often underestimate how—and when—school boards shape deals. This quiz unpacks what you really need to know.
Sales & Marketing Insights
The WirED Marketer: 🙋♀️ Doesn’t everyone just want to be told what to do? …or is it just me? - 5/20/25
Now featuring a new section titled “DO THIS” with actionable guidance.
Our quizzes feature actionable information on key buyer personas—including superintendents, principals, and more. Test your knowledge of these critical roles and see how your results stack up!
School & District Management
Quiz
Quiz Yourself: Can You Decode the Latest K-12 Buzzwords and Acronyms?
Education-speak evolves daily—can you translate the latest K-12 terms and trends?
School & District Management
Quiz
Quiz Yourself: How Well Do You Speak K-12?
Find out if you can keep up with the evolving language of education leaders—and what it means for your marketing strategy.
School & District Management
Quiz
Meet the Big 4: Test Your Knowledge of K-12’s Power Players
This quick quiz is built from exclusive insights via EdWeek Market Brief’s latest special report on Key School District Personas.
School & District Management
Quiz
Quiz Yourself: How Well Do You Know the K-12 Buying Cycle?
Take this quick quiz to evaluate your understanding of when districts plan, budget, and buy—and how to meet them there.