Sales & Marketing Insights

Advice from one marketer to another

These strategies and best practices are specifically developed to reach district leaders and those on purchasing teams in K-12 education.

School & District Management Quiz Quiz Yourself: How Much Do You Know About the District and School Leader Buyer Persona?
Answer 10 questions about the district and school leader buyer persona.
March 7, 2024
A happy, male, African American teacher in the classroom teaching a group of elementary school children. The students are 9 and 10 years old, raising their hands to answer a question. Shallow depth of field, focus on boy's hand.
Sales & Marketing Insights 5 Hot Issues in K-12 Education
In the dynamic landscape of K-12 education, leaders at the district and school levels are grappling with pressing issues. This article sheds light on five essential subjects that have captured their attention, providing examples of successful campaigns that adeptly address these ideas.
December 15, 2023
3 min read
Diverse business people shaking hands during a meeting
Sales & Marketing Insights Your Guide to Nurturing K-12 Leads
Although conventional sales techniques are relevant, there are unique approaches tailored to the K-12 market that can optimize your EdWeek leads. Effective teamwork between your sales and marketing departments can convert leads into customers.
October 31, 2023
3 min read
Group of diverse adults sitting in chairs and listening to someone intently at a conference.
Sales & Marketing Insights Planning Successful In-Person Events for K-12 Leaders
The article provides K-12 leaders with essential tips for designing and perfecting their in-person education events for success.
October 31, 2023
3 min read
man laptop GettyImages 659493016
Sales & Marketing Insights Engaging District Technology Leaders: 5 Things You Need to Know
Here are five insights to keep in mind when working with district technology leaders if you want to gain their business.
May 1, 2023
2 min read

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