Sales & Marketing Insights

Advice from one marketer to another.

These strategies and best practices are specifically developed to reach district leaders and those on purchasing teams in K-12 education.

Sales & Marketing Insights The WirED Marketer: Why Teachers Don’t Want Your PD. - 6/17/25
Plus, an invitation to a "must-join" in-person session on K-12 buyers.
June 17, 2025
6 min read
An overflow crowd attends a Temecula Valley Unified School District board meeting July 18, 2023, at which a proposed social studies curriculum was again debated and rejected.
An overflow crowd attends a Temecula Valley Unified School District board meeting July 18, 2023, at which a proposed social studies curriculum was again debated and rejected.
Will Lester/Inland Valley Daily Bulletin/SCNG via TNS
School & District Management Quiz Quiz Yourself: How Well Do You Understand The School Boards’ Role in K-12 Purchasing?
Vendors often underestimate how—and when—school boards shape deals. This quiz unpacks what you really need to know.
May 30, 2025
Sales & Marketing Insights The WirED Marketer: 🙋‍♀️ Doesn’t everyone just want to be told what to do? …or is it just me? - 5/20/25
Now featuring a new section titled “DO THIS” with actionable guidance.
May 20, 2025
6 min read
School & District Management Quiz Quiz Yourself: How Well Do You Understand K-12 Leaders’ Social Media Habits?
Test your knowledge of how school and district leaders use social media—what platforms they prefer, how often they post, and getting their attention.
April 29, 2025
Sales & Marketing Insights The WirED Marketer: The K-12 Events Edition | Conferences, Panels and Webinars…oh my! - 4/22/25
Packed with actionable and data driven strategies.
April 22, 2025
6 min read
120122 mb data conferences 1385168396
Image by Getty
School & District Management Quiz Quiz Yourself: How Much Do You Know About Marketing To District and School Leaders at Conferences and Trade Shows?
Think you know what catches a K-12 leader’s eye at conferences? Take this quiz and test your marketing savvy.
April 14, 2025
MB Data Emails 031622 GettyImages 1170828052
DenEmmanuel/iStock/Getty
School & District Management Quiz Quiz Yourself: When Are District and School Leaders Most Likely to Read Emails?
Wondering when district and school leaders are most likely to check their emails? Take our quick quiz and discover the ideal times to send your messages for better engagement.
April 2, 2025
Sales & Marketing Insights The WirED Marketer: Conference Strategies That Work | Managing a Shifting Market - 3/25/25
What NOT to do when it comes to marketing to K-12 leaders.
March 25, 2025
5 min read
Sales & Marketing Insights The WirED Marketer: What catches the attention of a K-12 leader? An EdWeek marketer tells all - 2/25/25
Actionable data and insights packed into one meaty email.
March 20, 2025
6 min read
Sales & Marketing Insights The WirED Marketer: Best date/time for K-12 emails, the principals’ influence on purchasing, and more - 1/28/25
Finally, a newsletter for edmarketers. Get tons of actionable data and insights specifically for marketers in the K-12 education space.
March 19, 2025
4 min read
View of the back of a woman lecturer giving a presentation to Ba blurred out group of diverse adults
E+
School & District Management Quiz Quiz Yourself: How Much Do You Know About The Director of PD Persona?
Directors of Professional Development influence purchasing decisions, but how well do you understand the key factors at play? Test your knowledge of this key buyer persona and see how your results stack up with your peers.
March 3, 2025
Image of icons for gender, pay, demographics.
Canva
School & District Management Quiz Quiz Yourself: How Much Do You Know About The Superintendent Persona?
The superintendent plays a crucial role in purchasing decisions. Test your knowledge of this key buyer persona and see how your results stack up with your peers.
January 30, 2025
Diverse Group Of Adult Business People Having Meeting Around Tablet Computer At Glass Table
Bowden/Getty
Sales & Marketing Insights What’s Trending Among K-12 Leaders: 6 Key Takeaways
Explore 6 key strategies to help you tailor your content to the topics that matter most to your audience.
January 7, 2025
3 min read
Illustration of tiny people pulling on strings that are tied to an oversized pencil as they are trying to raise the pencil up.
DigitalVision Vectors
School & District Management Quiz Quiz Yourself: How Much Do You Know About The District Academic Officer Persona?
The district academic officer is a key player when it comes to purchasing. Test your knowledge of this key buyer persona and see how your results stack up with your peers.
October 4, 2024

Test your knowledge with Education Week's Quizzes

Our quizzes feature actionable information on key buyer personas—including superintendents, principals, and more. Test your knowledge of these critical roles and see how your results stack up!
School & District Management Quiz Quiz Yourself: How Well Do You Understand The School Boards’ Role in K-12 Purchasing?
Vendors often underestimate how—and when—school boards shape deals. This quiz unpacks what you really need to know.
An overflow crowd attends a Temecula Valley Unified School District board meeting July 18, 2023, at which a proposed social studies curriculum was again debated and rejected.
An overflow crowd attends a Temecula Valley Unified School District board meeting July 18, 2023, at which a proposed social studies curriculum was again debated and rejected.
Will Lester/Inland Valley Daily Bulletin/SCNG via TNS
School & District Management Quiz Quiz Yourself: How Well Do You Understand K-12 Leaders’ Social Media Habits?
Test your knowledge of how school and district leaders use social media—what platforms they prefer, how often they post, and getting their attention.
School & District Management Quiz Quiz Yourself: How Much Do You Know About Marketing To District and School Leaders at Conferences and Trade Shows?
From booth buzz to breakout sessions—see how well you really understand what drives district and school leaders at events.
120122 mb data conferences 1385168396
Image by Getty
School & District Management Quiz Quiz Yourself: When Are District and School Leaders Most Likely to Read Emails?
Take our quick quiz and discover the optimal times to reach district and school leaders via one of the most essential marketing channels—email!
MB Data Emails 031622 GettyImages 1170828052
DenEmmanuel/iStock/Getty