Sales & Marketing Insights
Advice from one marketer to another.
These strategies and best practices are specifically developed to reach district leaders and those on purchasing teams in K-12 education.
Sales & Marketing Insights
The WirED Marketer: Why Teachers Don’t Want Your PD. - 6/17/25
Plus, an invitation to a "must-join" in-person session on K-12 buyers.
School & District Management
Quiz
Quiz Yourself: How Well Do You Understand The School Boards’ Role in K-12 Purchasing?
Vendors often underestimate how—and when—school boards shape deals. This quiz unpacks what you really need to know.
Sales & Marketing Insights
The WirED Marketer: 🙋♀️ Doesn’t everyone just want to be told what to do? …or is it just me? - 5/20/25
Now featuring a new section titled “DO THIS” with actionable guidance.
School & District Management
Quiz
Quiz Yourself: How Well Do You Understand K-12 Leaders’ Social Media Habits?
Test your knowledge of how school and district leaders use social media—what platforms they prefer, how often they post, and getting their attention.
Sales & Marketing Insights
The WirED Marketer: The K-12 Events Edition | Conferences, Panels and Webinars…oh my! - 4/22/25
Packed with actionable and data driven strategies.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About Marketing To District and School Leaders at Conferences and Trade Shows?
Think you know what catches a K-12 leader’s eye at conferences? Take this quiz and test your marketing savvy.
School & District Management
Quiz
Quiz Yourself: When Are District and School Leaders Most Likely to Read Emails?
Wondering when district and school leaders are most likely to check their emails? Take our quick quiz and discover the ideal times to send your messages for better engagement.
Sales & Marketing Insights
The WirED Marketer: Conference Strategies That Work | Managing a Shifting Market - 3/25/25
What NOT to do when it comes to marketing to K-12 leaders.
Sales & Marketing Insights
The WirED Marketer: What catches the attention of a K-12 leader? An EdWeek marketer tells all - 2/25/25
Actionable data and insights packed into one meaty email.
Sales & Marketing Insights
The WirED Marketer: Best date/time for K-12 emails, the principals’ influence on purchasing, and more - 1/28/25
Finally, a newsletter for edmarketers. Get tons of actionable data and insights specifically for marketers in the K-12 education space.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About The Director of PD Persona?
Directors of Professional Development influence purchasing decisions, but how well do you understand the key factors at play? Test your knowledge of this key buyer persona and see how your results stack up with your peers.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About The Superintendent Persona?
The superintendent plays a crucial role in purchasing decisions. Test your knowledge of this key buyer persona and see how your results stack up with your peers.
Sales & Marketing Insights
What’s Trending Among K-12 Leaders: 6 Key Takeaways
Explore 6 key strategies to help you tailor your content to the topics that matter most to your audience.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About The District Academic Officer Persona?
The district academic officer is a key player when it comes to purchasing. Test your knowledge of this key buyer persona and see how your results stack up with your peers.
Our quizzes feature actionable information on key buyer personas—including superintendents, principals, and more. Test your knowledge of these critical roles and see how your results stack up!
School & District Management
Quiz
Quiz Yourself: How Well Do You Understand The School Boards’ Role in K-12 Purchasing?
Vendors often underestimate how—and when—school boards shape deals. This quiz unpacks what you really need to know.
School & District Management
Quiz
Quiz Yourself: How Well Do You Understand K-12 Leaders’ Social Media Habits?
Test your knowledge of how school and district leaders use social media—what platforms they prefer, how often they post, and getting their attention.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About Marketing To District and School Leaders at Conferences and Trade Shows?
From booth buzz to breakout sessions—see how well you really understand what drives district and school leaders at events.
School & District Management
Quiz
Quiz Yourself: When Are District and School Leaders Most Likely to Read Emails?
Take our quick quiz and discover the optimal times to reach district and school leaders via one of the most essential marketing channels—email!