Sales & Marketing Insights

Advice from one marketer to another.

These strategies and best practices are specifically developed to reach district leaders and those on purchasing teams in K-12 education.

Sales & Marketing Insights The WirED Marketer: Deal Killers in K-12. - 6/30/26
And how to address objections.
June 30, 2026
5 min read
Sales & Marketing Insights The WirED Marketer: The K-12 Events Edition. - 6/16/26
Plus, meeting up at ISTE.
June 16, 2026
12 min read
School & District Management Quiz Quiz Yourself: How Much Do You Know About Events and PD for K-12 Educators?
From peer-led sessions to AI training, see how well you understand today’s K-12 professional development priorities.
June 9, 2026
Sales & Marketing Insights The WirED Marketer: When real life feels like sci-fi. - 6/2/26
Plus, a CTE webinar you won’t want to miss.
June 2, 2026
5 min read
Sales & Marketing Insights The WirED Marketer: Maycember. You’re dead to me. - 5/19/26
Plus, an AI hack that probably wasn’t on your radar.
May 19, 2026
7 min read
Sales & Marketing Insights The WirED Marketer: The teachers. They’re onto you. - 5/5/26
They can sniff out a self-serving promotion from a mile away.
May 5, 2026
5 min read
Sales & Marketing Insights The WirED Marketer: Contrarian Takes FTW - 4/21/26
Because vanilla content gets old fast.
April 21, 2026
6 min read
Sales & Marketing Insights The WirED Marketer: What K-12 Leaders Are Reading - 3/24/26
And why you should care.
March 24, 2026
6 min read
Sales & Marketing Insights The WirED Marketer: March Madness in K-12 - 3/10/26
Less about brackets, more about budgets.
March 10, 2026
5 min read
Sales & Marketing Insights The WirED Marketer: What marketers need to know about school choice 🏫 - 2/10/26
Plus, a webinar and in-person event you're not going to want to miss.
February 10, 2026
6 min read
Sales & Marketing Insights The WirED Marketer: What one superintendent really thinks about email 💥- 1/13/26
Plus, everything you need to know about CTE.
January 13, 2026
7 min read
Vector illustration on businessman and business woman on a crossroad. Searching of right path. Decision and brainstorming concept.
Liz Yap/Education Week and DigitalVision Vectors
School & District Management Sales & Marketing Insights Free Download: Your Guide to Engaging K-12 Leaders
Engage K-12 leaders with clarity, credibility, and impact.
December 9, 2025
Sales & Marketing Insights The WirED Marketer: A guide to user needs for K-12 leaders - 12/2/25
Let's give the people what they want.
December 2, 2025
7 min read
Modern collage with vector style ear with red lines connected to five halftone black and white open mouths
iStock/Getty
School & District Management Quiz Quiz Yourself: Can You Decode the Latest K-12 Buzzwords and Acronyms?
Education-speak evolves daily—can you translate the latest K-12 terms and trends?
November 10, 2025

Test your knowledge with Education Week's Quizzes

Our quizzes feature actionable information on key buyer personas—including superintendents, principals, and more. Test your knowledge of these critical roles and see how your results stack up!
School & District Management Quiz Quiz Yourself: How Much Do You Know About Events and PD for K-12 Educators?
From peer-led sessions to AI training, see how well you understand today’s K-12 professional development priorities.
School & District Management Quiz Quiz Yourself: Can You Decode the Latest K-12 Buzzwords and Acronyms?
Education-speak evolves daily—can you translate the latest K-12 terms and trends?
Modern collage with vector style ear with red lines connected to five halftone black and white open mouths
iStock/Getty
School & District Management Quiz Quiz Yourself: How Well Do You Speak K-12?
Find out if you can keep up with the evolving language of education leaders—and what it means for your marketing strategy.
Conceptual illustration of people and voice bubbles.
Getty
School & District Management Quiz Meet the Big 4: Test Your Knowledge of K-12’s Power Players
This quick quiz is built from exclusive insights via EdWeek Market Brief’s latest special report on Key School District Personas.
Vector illustration of leaders/decision-makers on top of bars looking to each other for ideas. Top bar is a man bolding an lightbulb.
iStock/Getty