Content Distribution

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Content Distribution
Make sure your content reaches all the right people. When you partner with EdWeek, the content distribution options are plentiful, and best when paired with multiple tactics to ensure you're meeting your target audience where they go to consume content.

Options vary from your very own thought leadership presentations at virtual or in-person events, to advertorial webinars (our most popular product), to the distribution of whitepapers or even targeted newsletter ads. Getting your content into the hands of key decision makes is what we do.

Great content is meant to be shared.

Get your content in front of the people that count. The decision makers. The individuals on purchasing teams. The people that will pass along your content to their influential colleagues. Some of the best content never makes it to the right people. We’ll make sure that doesn’t happen.
Plenty of our customers have robust content libraries but what they lack is the database of district and school leaders. That's where we come in. When you partner with EdWeek, we'll promote your content through multiple channels, email, social, and even on website. Don't just let your content sit and collect dust, get it in front of decision makers in K-12 and do it with EdWeek.

multi-channel distribution starts here

Reach highly-targeted decision makers outside of your four walls. On a monthly basis EdWeek sees nearly 3.3 page views - K-12 leaders actively seeking out EdWeek content to stay informed on trends, challenges, and opportunities in K-12 education. Make sure your company’s messaging makes it's way to our highly influential readers. Here's how:
Advertorial Webinars. A customer favorite for a reason. You provide the content, we promote it. Lead gen and content distribution.
Special Reports. An exclusive sponsorship. Your content alongside leaders' most pressing issues in our deep dive reporting.
Advertiser E-Blasts. A dedicated email to our coveted audience. Distribution to ~60K+ targeted and engaged readers.
Social Targeting. Using our 1st party data, we target based on content affinity and user behavior via co-branded Facebook ads.

Our 2025-26 Editorial Calendar Is Here!

From special reports and videos to interactive events and webinars, EdWeek engages the K-12 decision-makers you need to reach—covering AI, reading, math, edtech, and more. Align your marketing strategy with the topics that matter most. Now’s the time to make your move.