Direct Response
Direct Response Campaigns
Cut through the noise. When you partner with EdWeek that's exactly what you can do. Your direct response campaign puts your brand's message in front of the most engaged and influential individuals in K-12 education. It's alongside our award-winning content, served up on our social media channels and found in the email inboxes of your key buyers.
Whether you're driving leads, downloads, or sign ups advertising with EdWeek is an impactful way to turn attention into action.
Whether you're driving leads, downloads, or sign ups advertising with EdWeek is an impactful way to turn attention into action.
What's there not to love about a direct response campaign? They're measurable, immediate, and action-oriented. Some of the most effective campaigns I've seen here at EdWeek offer personalized messaging based on persona and geography. Looking to promote your new product release to district and school leaders in certain states? Consider a multi-channel campaign featuring direct response tactics.
Reach highly-targeted decision makers outside of your four walls. On a monthly basis EdWeek sees nearly 3.3 page views - K-12 leaders actively seeking out EdWeek content to stay informed on trends, challenges, and opportunities in K-12 education. Make sure your company’s messaging makes it's way to our highly influential readers. Here's how:
High Impact Targeted Banner Ads. Can be targeted to specific audience segments or featured across the site to maximize reach.
Special Reports. An exclusive sponsorship. Your content alongside leaders' most pressing issues in our deep dive reporting.
Advertiser E-Blasts. A dedicated email to our coveted audience. Distribution to ~60K+ registered, targeted and engaged readers.
Social Targeting. Using our 1st party data, we target based on content affinity and user behavior via co-branded Facebook ads.