Lead Generation Campaigns

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Lead Generation Campaigns
Breaking through to K-12 buyers doesn't have to be difficult.

Here at EdWeek we have an established audience of highly influential district and school leaders actively seeking insights on education trends, policies, and solutions.

This means your lead gen efforts start with a high-intent pool of prospects. Prospects that sit on purchasing teams, that carry the purse strings.

When you partner with EdWeek on lead gen campaigns you're getting a trusted, targeted, and effective way to fill your sales pipeline.

Your Needs, Our Solutions

Our lead generation campaigns are designed to deliver high-quality prospects through a variety of formats. From sponsored webinars to interactive audience quizzes and high-impact in-person events, our targeted lead gen solutions engage decision-makers and drive measurable results.
Bankers read the Wall Street Journal. Doctors read JAMA. Highly qualified district and school leaders? They read EdWeek. As marketers we know not every lead is created equal. You're looking for the individuals with purchasing power and influence. That's where EdWeek comes in. When you advertise with EdWeek you're prioritizing quality for your lead gen campaigns, it's that simple.

campaigns that move the needle

Stop throwing spaghetti at the wall. Unlike broad PPC campaigns, EdWeek can promote your content to all the right people through:
Whitepapers. You provide the thought leadership content, we'll handle the distribution. Average number of leads delivered - 180+


Quizzes. Engage your target audience and generate high quality leads. Average number of leads - 700+
Webinars. Most popular lead gen solution - we deliver over 100 webinars a year to our audience. Average number of leads is 800+
Spotlights. A curated collection of EdWeek articles on a topic of your choice, aligned with your content. Average number of leads is 800+

Our 2025-26 Editorial Calendar Is Here!

From special reports and videos to interactive events and webinars, EdWeek engages the K-12 decision-makers you need to reach—covering AI, reading, math, edtech, and more. Align your marketing strategy with the topics that matter most. Now’s the time to make your move.