Contact Sales

Custom Research Projects

  • Custom Research Projects
    Whether you need qualitative insights, quantitative data, brand perception surveys, or custom content — we’ve got you covered.

    Here at EdWeek we don’t just conduct the research, tapping into our trusted reader base — we also help you promote your findings. We’re the only K-12 research partner that both produces custom research in-house and gives you a direct line to your target audience through promotion on edweek.org.

    With an average of 3 million monthly page views, edweek.org is the ideal platform to get your research findings in front of the K-12 decision-makers who matter most.

Deep Expertise in K-12 Education Specific Market Research

Learning.com used a custom research campaign to drive success—you can, too. Learn more about how to launch a successful custom research campaign by watching our latest webinar. Expert insights included.
Watch the webinar
What sets the EdWeek Research Center apart? That's easy - our database of engaged readers. Here's the thing: anyone with a budget can purchase lists and do outreach, but to break through you need a foundation of trust. The trust and relationships EdWeek has with K-12 leaders is unmatched. And the best part? That trust and engagement is consistently apparent in their willingness to participate in our surveys.
melissa heyeck circle Melissa Heyeck, Senior Director of Marketing at Education Week

Why do custom research with EdWeek?

  • Our full-time research team collectively brings nearly 60 years of experience. Our Director of Research holds a PhD and her team members have diverse backgrounds, but one thing in common: a deep expertise in K-12 education and education specific market research.

    Here’s why companies like yours work with us, time and time again:


  • To Make Data Driven Decisions
    To understand the purchasing process for your product among K-12 leaders.
    To Develop Brand Differentiation
    To discover how your brand is perceived vs. your competitors
    To Improve Product Development
    To tap into trends that drive new product development, sales, and marketing
    For testing, testing, testing
    To understand the effectiveness of new strategies and tactics to grow your business

To speak with a member of the team about custom research projects, fill out the form below and we'll be in touch.


Straight from the source.

Assumptions don’t drive results—insights do. That’s where the EdWeek Research Center comes in. We craft survey questions around your toughest challenges, so instead of wondering what K–12 leaders want, you’ll know. No more guesswork. Just straight answers that drive your marketing and sales campaigns forward.
Explore your options