Teaching Profession

Alliance Provides ‘Core Principles’ for Media Literacy

By Kathleen Kennedy Manzo — June 19, 2007 1 min read
  • Save to favorites
  • Print

Helping students sift through the countless messages they encounter on television, on the Internet, and in video games, newspapers, magazines, and other media is a complicated task for teachers in the information age. Now, the Alliance for a Media Literate America, or AMLA, is providing some direction through “core principles” for media-literacy education that are expected to be unveiled this month. The principles outline the Denver-based organization’s recommendations for teaching children to analyze media messages critically.

“The purpose of media-literacy education is to help individuals of all ages develop the habits of inquiry and skills of expression that they need to be critical thinkers, effective communicators, and active citizens in today’s world,” the document says.

The document, “Core Principles for Media Literacy Education,” is available online at Alliance for Media Literate American.

The guidelines are based on research in communications, media and film studies, health, psychology, and education. They include a sample grid of questions students should be trained to ask about the source and intended audience of a media message, how the message is presented, its intended purpose and meaning, and the context and credibility of the information.

Focusing on how children learn about media is a decided shift in the field, which has to this point focused on what is taught in media-literacy lessons.

Some media-literacy advocates say the principles are necessary to raise awareness among educators about the importance of teaching students how to evaluate all kinds of media.

“Teachers are telling me that young people believe everything they see, read, and hear,” said Frank Baker, a Columbia, S.C.-based media education consultant. “The AMLA is trying to get others in the education community to say this is critically important today, especially in a world where we have pervasive advertising, 30-second commercials about political candidates, and we have spin coming out of the White House.”

The alliance plans to roll out the core principles at the annual National Media Education Conference in St. Louis, to be held June 23-25.

See Also

For more stories on this topic see Curriculum and Learning.

Related Tags:

A version of this article appeared in the June 20, 2007 edition of Education Week

Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Classroom Technology Webinar
Seamless Integrations for Engagement in the Classroom
Learn how to seamlessly integrate new technologies into your classroom to support student engagement. 
Content provided by GoGuardian
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Recruitment & Retention Webinar
Be the Change: Strategies to Make Year-Round Hiring Happen
Learn how to leverage actionable insights to diversify your recruiting efforts and successfully deploy a year-round recruiting plan.
Content provided by Frontline
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Equity & Diversity Webinar
Critical Ways Leaders Can Build a Culture of Belonging and Achievement
Explore innovative practices for using technology to build an environment of belonging and achievement for all staff and students.
Content provided by DreamBox Learning

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Teaching Profession What Teachers of Color Say Will Actually Work to Diversify the Profession
In a new survey, teachers of color pick the most effective recruitment and retention strategies.
6 min read
Image of a teacher in front of a high school classroom.
Drazen Zigic/iStock/Getty
Teaching Profession Q&A Why Teachers Are Going on Strike This Fall—and What Could Come Next
A labor expert explains what's driving the recent teacher strikes.
7 min read
Teachers from Seattle Public Schools picket outside Roosevelt High School on what was supposed to be the first day of classes, Wednesday, Sept. 7, 2022, in Seattle. The first day of classes at Seattle Public Schools was cancelled and teachers are on strike over issues that include pay, mental health support, and staffing ratios for special education and multilingual students.
Teachers from Seattle Public Schools picket outside Roosevelt High School on Sept. 7. Teachers went on strike over issues that include pay, mental health support, and staffing ratios for special education and multilingual students.
Jason Redmond/AP
Teaching Profession Q&A A Teacher Who 'Refused to Be Party to Censorship' Tells Her Story
The teacher was targeted for sharing links to online libraries with students amid district book challenges.
8 min read
Books packed up in a cardboard box.
Patrick Daxenbichler/iStock/Getty
Teaching Profession Teacher Showers: Helping Hand or Symptom of a Profession in Trouble?
It's a boon to new teachers, but others worry about it reinforcing the idea that teachers should pay for things out of pocket.
4 min read
At Olivia Aston’s teacher shower, guests ate wafer cookies shaped like pencils.
At Olivia Aston’s teacher shower, guests ate wafer cookies decorated like pencils.
Photo courtesy of Olivia Aston