Teaching Profession

Alliance Provides ‘Core Principles’ for Media Literacy

By Kathleen Kennedy Manzo — June 19, 2007 1 min read

Helping students sift through the countless messages they encounter on television, on the Internet, and in video games, newspapers, magazines, and other media is a complicated task for teachers in the information age. Now, the Alliance for a Media Literate America, or AMLA, is providing some direction through “core principles” for media-literacy education that are expected to be unveiled this month. The principles outline the Denver-based organization’s recommendations for teaching children to analyze media messages critically.

“The purpose of media-literacy education is to help individuals of all ages develop the habits of inquiry and skills of expression that they need to be critical thinkers, effective communicators, and active citizens in today’s world,” the document says.

The document, “Core Principles for Media Literacy Education,” is available online at Alliance for Media Literate American.

The guidelines are based on research in communications, media and film studies, health, psychology, and education. They include a sample grid of questions students should be trained to ask about the source and intended audience of a media message, how the message is presented, its intended purpose and meaning, and the context and credibility of the information.

Focusing on how children learn about media is a decided shift in the field, which has to this point focused on what is taught in media-literacy lessons.

Some media-literacy advocates say the principles are necessary to raise awareness among educators about the importance of teaching students how to evaluate all kinds of media.

“Teachers are telling me that young people believe everything they see, read, and hear,” said Frank Baker, a Columbia, S.C.-based media education consultant. “The AMLA is trying to get others in the education community to say this is critically important today, especially in a world where we have pervasive advertising, 30-second commercials about political candidates, and we have spin coming out of the White House.”

The alliance plans to roll out the core principles at the annual National Media Education Conference in St. Louis, to be held June 23-25.

See Also

For more stories on this topic see Curriculum and Learning.

Related Tags:

A version of this article appeared in the June 20, 2007 edition of Education Week


Jobs The EdWeek Top School Jobs Virtual Career Fair
Find teaching jobs and other jobs in K-12 education at the EdWeek Top School Jobs virtual career fair.
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Curriculum Webinar
How to Power Your Curriculum With Digital Books
Register for this can’t miss session looking at best practices for utilizing digital books to support their curriculum.
Content provided by OverDrive
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Student Well-Being Webinar
Embracing Student Engagement: The Pathway to Post-Pandemic Learning
As schools emerge from remote learning, educators are understandably worried about content and skills that students would otherwise have learned under normal circumstances. This raises the very real possibility that children will face endless hours
Content provided by Newsela

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Teaching Profession Teachers Walk Off the Job at Chicago’s Urban Prep
With just two weeks left to the school year, teachers went on strike over what they say is a lack of support for special education students.
Karen Ann Cullotta, Chicago Tribune
3 min read
Images shows hand drawn group of protestors.
DigitalVision Vectors/Getty
Teaching Profession Opinion Compassion Fatigue Is Overwhelming Educators During the Pandemic
Educators need acknowledgment and healing while dealing with their own and others' grief. Here’s what administrators can do to help.
Shayla Ewing
5 min read
Illustration of empty shirt and cloud
iStock/Getty Images Plus
Teaching Profession Is It Time to Relax Teacher Dress Codes?
After teaching at home in comfortable clothes, some school and district leaders support casual attire for teachers returning to classrooms.
4 min read
Illustration of clothes on hangers
Teaching Profession Opinion I Started Teaching During the Pandemic. Here's What I Learned
What’s it like launching a teaching career over Zoom? Kindergarten teacher Alicia Simba reflects on an unusual first year in the profession.
Alicia Simba
4 min read
Illustration of paper figures connected in a line.