Families & the Community

Engaging Latino Parents: One District’s Success Story

By Sarah Schwartz — March 08, 2023 3 min read
Latina mother and son meeting with school teacher.
  • Save to favorites
  • Print

If school districts want a broader, more diverse group of parents to attend meetings, ask questions, and participate in school-based activities, they can’t just invite families to show up—they need to set up systems that make them feel welcome and heard.

That was one of the takeaways from a panel on Latino parent engagement March 8 at SXSW EDU, the annual education conference hosted in Austin.

On the panel, “Elevating Latino Parents in Education,” parents, advocates, and educators discussed efforts in the Houston area to make home-school communication smoother, and equip families with the knowledge and skills to advocate for their kids.

Many studies have demonstrated the positive effect of family involvement in children’s education. But for Latino parents, and parents of other underrepresented groups, there can be big challenges to talking with school officials, advocating at board meetings, or participating in other school-based activities—from language barriers to differences in cultural norms about how parents and teachers should communicate.

Some research has found that teachers view immigrant parents of color as less invested in their children’s education than white parents, a perception that was linked with lower grades for these students.

But district and school leaders need to start with the assumption that all parents care about their kids’ schooling—and that they have the power within themselves to advocate, said Max Moll, the chief engagement officer for the Houston Independent School District.

“It’s our responsibility as a school community to give the families the tools they need to engage,” Moll said.

‘We are moms, trying to find solutions’

In Houston, the district has worked on several initiatives to develop these tools.

Mitzi Ordoñez is a mother with children in the district. She was also a 2021 fellow with Familias Latinas por la Educación, a leadership development fellowship for caregivers of school-age children through the advocacy group Latinos for Education.

“We want the best for our kids,” Ordoñez said through a translator about her cohort of fellows. “We are moms, trying to find solutions.”

In group meetings, she and the other fellows discussed the need for more interpretation—especially at school board meetings. After school leadership came to one of their meetings to hear their concerns, the district put in place a new policy: Every board meeting would have a Spanish language interpreter.

“That has been awesome, because people have been participating way more,” Ordoñez said. “We have been encouraging other moms, ‘Hey, there is interpretation here, you’re going to be able to come here.’”

The district has also used ESSER funding to place a parent liaison on each campus, to lead parent and community engagement work, Moll said. They hope to continue that work with philanthropic support after that federal funding expires.

Building these kinds of communication supports are crucial, so that students don’t have to bear the responsibility of translating for their parents, said Ordoñez.

Familias Latinas por la Educación, the fellowship that Ordoñez completed, is intentionally organized to make it workable for parents, grandparents, and other caregivers to participate, said Sandra Rodriguez, the Greater Houston advocacy director for Latinos for Education, which runs the fellowship program.

At group meetings, the organization provides child care, meals, and transportation stipends for families that need them. They open each meeting with a community building activity, focused on identity and culture.

And the group focuses on issues that the fellows care about. One recent one has been school funding, said Rodriguez—how the funding system works, and how it can be influenced.

“The children are watching,” Rodriguez said. “They’re watching moms be engaged, standing up, [saying] that this is not good enough. We deserve more, and we deserve better.”

Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Artificial Intelligence Webinar
Managing AI in Schools: Practical Strategies for Districts
How should districts govern AI in schools? Learn practical strategies for policies, safety, transparency, and responsible adoption.
Content provided by Lightspeed Systems
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Reading & Literacy Webinar
Two Jobs, One Classroom: Strengthening Decoding While Teaching Grade-Level Text
Discover practical, research-informed practices that drive real reading growth without sacrificing grade-level learning.
Content provided by EPS Learning
Jobs Virtual Career Fair for Teachers and K-12 Staff
Find teaching jobs and K-12 education jubs at the EdWeek Top School Jobs virtual career fair.

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Families & the Community Q&A Youth Sports Can Turn Toxic. This District Focuses on Prevention
As sideline behavior worsens, athletic leaders focus on prevention, safety, and resetting expectations.
4 min read
Dr. April Brooks, the director of athletics for Jefferson County Public Schools, leads a clinic at Medora Elementary School in Louisville, Kentucky, on Friday, January 9, 2026.
Dr. April Brooks, director of athletics for Jefferson County Public Schools, leads a clinic at Medora Elementary School in Louisville, Ky., on Jan. 9, 2026.
Madeleine Hordinski for Education Week
Families & the Community Opinion ‘What Sort of Nation Terrorizes Children?’: A Teacher’s View From Minneapolis
My students live with the knowledge that anyone they love could be taken by ICE at any moment.
Italia Fittante
4 min read
A young man in the city looking at American flag in a surreal window. Concept art of change, solution, freedom, hope, life and environment. Conceptual artwork.
iStock/Getty + Education Week
Families & the Community What Parents Want Most From Schools: Clear, Honest Communication
A survey of parents points to the importance of clear, detailed information from schools.
2 min read
Vector illustration showing a businessman carried away in the sky by a group of speech bubble shaped ballons.
DigitalVision Vectors
Families & the Community Opinion Parent Engagement Is About More Than Who Shows Up to Family Night
School leaders should treat families as partners, not spectators. Here are 7 strategies.
Kate Carroll-Outten
5 min read
A handshake over a bridge between communities built with gratitude in different languages.
Vanessa Solis/Education Week via Canva