CTA Goes Multimedia

October 23, 2007 1 min read
  • Save to favorites
  • Print

The California Teachers Association continues its assault on NCLB. To supplement its Web ads, it has turned to YouTube and radio ads.

The YouTube video tears at heartstrings and predicts that NCLB will lead to the end of public education as we know it.

The radio ad includes standard union criticism of the law. “Students should be judged by more than a standardized test score,” CTA President David Sanchez says. Performance pay “means more teaching to the test and will make it harder to attract teachers into lower-performing schools,” he adds. The ad is available in English and Spanish. You can listen to them on the CTA homepage.

Interesting to note that the radio ad doesn’t refer to the Pelosi/Miller bill. The union’s Web site continues to do so, though.

A version of this news article first appeared in the NCLB: Act II blog.


This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Classroom Technology Webinar
How to Leverage Virtual Learning: Preparing Students for the Future
Hear from an expert panel how best to leverage virtual learning in your district to achieve your goals.
Content provided by Class
English-Language Learners Webinar AI and English Learners: What Teachers Need to Know
Explore the role of AI in multilingual education and its potential limitations.
Education Webinar The K-12 Leader: Data and Insights Every Marketer Needs to Know
Which topics are capturing the attention of district and school leaders? Discover how to align your content with the topics your target audience cares about most. 

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Education From Our Research Center What's on the Minds of Educators, in Charts
Politics, gender equity, and technology—how teachers and administrators say these issues are affecting the field.
1 min read
Stylized illustration of a pie chart
Traci Daberko for Education Week
Education Briefly Stated: August 30, 2023
Here's a look at some recent Education Week articles you may have missed.
8 min read
Education Briefly Stated: August 23, 2023
Here's a look at some recent Education Week articles you may have missed.
9 min read
Education Briefly Stated: August 16, 2023
Here's a look at some recent Education Week articles you may have missed.
8 min read