Sales & Marketing Insights
Advice from one marketer to another.
These strategies and best practices are specifically developed to reach district leaders and those on purchasing teams in K-12 education.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About The District Academic Officer Persona?
The district academic officer is a key player when it comes to purchasing. Test your knowledge of this key buyer persona and see how your results stack up with your peers.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About The Principal Persona?
The principal is a key player when it comes to purchasing. Test your knowledge of this key buyer persona and see how your results stack up with your peers.
Sales & Marketing Insights
5 Hot Issues in K-12 Education - Spring 2024
In the dynamic landscape of K-12 education, leaders at the district and school levels are grappling with pressing issues. This article sheds light on five essential subjects that have captured their attention, providing examples of successful campaigns that adeptly address these ideas.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About the School District Technology Leader?
The tech director at school districts is a key player when it comes to purchasing. Test your knowledge of this key buyer persona and see how your results stack up with your peers.
Sales & Marketing Insights
Fuel Your Ed Marketing Strategy: Developing and Executing Impactful Research Campaigns
Develop impactful research campaigns to fuel your marketing. Join the EdWeek Research Center for a webinar with actionable take-aways for companies who sell to K-12 districts.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About the District and School Leader Buyer Persona?
Answer 10 questions about the district and school leader buyer persona.
Sales & Marketing Insights
Your Guide to Nurturing K-12 Leads
Although conventional sales techniques are relevant, there are unique approaches tailored to the K-12 market that can optimize your EdWeek leads. Effective teamwork between your sales and marketing departments can convert leads into customers.
Sales & Marketing Insights
Planning Successful In-Person Events for K-12 Leaders
The article provides K-12 leaders with essential tips for designing and perfecting their in-person education events for success.
Sales & Marketing Insights
Engaging District Technology Leaders: 5 Things You Need to Know
Here are five insights to keep in mind when working with district technology leaders if you want to gain their business.
Our quizzes feature actionable information on key buyer personas—including superintendents, principals, and more. Test your knowledge of these critical roles and see how your results stack up!
School & District Management
Quiz
Quiz Yourself: Can You Decode the Latest K-12 Buzzwords and Acronyms?
Education-speak evolves daily—can you translate the latest K-12 terms and trends?
School & District Management
Quiz
Quiz Yourself: How Well Do You Speak K-12?
Find out if you can keep up with the evolving language of education leaders—and what it means for your marketing strategy.
School & District Management
Quiz
Meet the Big 4: Test Your Knowledge of K-12’s Power Players
This quick quiz is built from exclusive insights via EdWeek Market Brief’s latest special report on Key School District Personas.
School & District Management
Quiz
Quiz Yourself: How Well Do You Know the K-12 Buying Cycle?
Take this quick quiz to evaluate your understanding of when districts plan, budget, and buy—and how to meet them there.
