E-Curriculum Builders Seek a Personalized Approach

Flexibility to address students' varying abilities seen as key feature of high-quality content.

With a wealth of online courses for school districts to choose from, plus an abundance of interactive activities, videos, and digital information to sift through to design such courses, school leaders are embracing a variety of approaches to build online curricula.

Districts are buying online classes from nonprofit and for-profit providers, making their own from scratch, accessing open-source options, or combining all three approaches. Despite often being considered a “new” avenue of education, online-course providers say they’re tapping years of experience to determine the leading methods of appealing to students and getting them to interact with online material.

“We’re always learning what is most effective and what’s not,” said Cheryl Vedoe, the president and chief executive officer of the virtual-course provider Apex Learning, based in Seattle. “We’re developing a significant body of...

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