Opinion
College & Workforce Readiness Opinion

I Moonlight as a Private College Counselor. Trust Me, the Inequity Is Baked In

There are plenty of legal ways the college-prep industry sells advantage
By Mary Finn — March 14, 2019 3 min read
BRIC ARCHIVE
  • Save to favorites
  • Print

This week, the FBI arrested parents who broke the law by committing fraud and bribery to get their kids into elite colleges. The vast majority of students applying to college don’t have parents who commit admission-related federal crimes. But, there are myriad subtle and often undetectable ways that money buys advantage and leads to college admission.

I’ve seen firsthand the legal but inequitable ways parents can buy access and opportunity in the college-application process. As an administrator of programs for the San Francisco school district, I’ve spent my career working with and on behalf of students who will be the first in their family to attend college. As a side gig on the weekends, I’ve also spent the past decade consulting with upper-middle-class families who pay me upwards of $5,000 for private college counseling.

The college-preparation industry, from which I benefit financially through my side gig, sells advantage every step of the way. Need to boost your SAT scores? Hire a private tutor. Does your child’s activity list look anemic? Sign up for a month-long “volunteer” program in Tanzania for thousands of dollars.

The only difference between the two applicants is one had the money to hire me.

The first thing I say to a prospective parent in my private college counselor role is, “I want to let you know that I won’t write your child’s essay, and I don’t have any special access to elite college-admission offices.” A not insignificant percentage of parents decide to look elsewhere after I set these boundaries.

I spend more than 30 hours in total with each of the students whose parents do hire me. I help them select their schools, pick appropriate and compelling essay topics, refine their essays through multiple rounds of editing, and make sure all applications and financial-aid paperwork are completed on time.

Many of the first-generation students in the programs I manage, on the other hand, often go to schools where the average student-to-counselor ratio makes such personalized attention impossible. Nationwide, the student-counselor ratio is 482 to 1. High school counselors are professional, well-intentioned, and hardworking but they are typically unable to offer individualized college selection advice and application management to a cohort of hundreds of students.

When my private-client students send me the first draft of their essays the writing is a similar caliber as the first-generation student essays. Yet, I provide my clients multiple rounds of edits and comments. The final versions of their essays are not a true reflection of the quality of writing the students can produce on command by themselves. Instead, the submitted essays reflect the quality of writing that comes from having access to a paid editor.

The first-generation high school seniors in the programs I lead in my day job get lucky when they end up with an English teacher who assigns college essays as a class assignment. The English teachers often have class loads of 120 students and their edits, by necessity, aren’t as in-depth as those I give my private clients.

While it is true that I don’t complete a student’s application or write his essays, it is also true that I am paid to hold the student’s hand and make sure every deadline is met, each typo is cleaned up, and all final writing is college-ready. When all is said and done, my private-client students submit vetted and polished applications. These students may appear to be more highly qualified than their first-generation counterparts, but this is an illusion. The only difference between the two applicants is one had the money to hire me.

I don’t begrudge the parents who hire me or who pay for these advantages in the college-application process. The process is unnecessarily complicated, and many parents feel they need support. What they are doing is legal and baked into the culture of so many upper-middle-class communities. The majority of parents I work with are equity-minded liberals who think they are just doing right by their children.

Most of the first-generation students and their families enrolled in the programs that I lead have come to believe college can be a ticket to economic mobility. They get brochures in the mail from colleges proclaiming a simple but alluring promise of meritocracy. Work hard, play by the rules, and there just might be a spot for you on our campus.

But, it is high time we were honest about the inequity of the college-application process and that we accept the reality of who gets into elite colleges and why. The admitted are not always the “best and the brightest,” and they aren’t always the most deserving. Instead, many admitted students are simply the fortunate beneficiaries of access and opportunity purchased by their parents during the application process.

Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
College & Workforce Readiness Webinar
From Student Trends to Counselor Action: Turning Insight Into Impact
Find out what is changing in how students approach planning for life after graduation and how schools can help.
Content provided by PowerSchool
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
School & District Management Webinar
McKinney-Vento Transportation Strategies: Managing Cost & Protecting Access
Explore McKinney-Vento transportation strategies to manage costs, respond quickly to changing needs, and protect student access.
Content provided by HopSkipDrive
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Families & the Community Webinar
Celebrate Family Engagement Day With Strategies That Work
Join National PTA and AASA to explore practical systems-wide family engagement strategies in celebration of National Family Engagement Day.

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

College & Workforce Readiness These Students Are Often Left Out of CTE Programs. Here’s How to Fix It
An expert warns that English learners are often shut out of career pathways.
3 min read
LEANDER, TEXAS - DECEMBER 18: Students in a welding class work on skills and building a cattle trailer at Glenn High School, Dec. 18, 2025. Leander is one school district that measures success through a community-based accountability system, which includes students achievement in industry based education as well as other, more common metrics like STAAR test scores.
Students in a welding class at Glenn High School in Leander, Texas, work on building a cattle trailer on Dec. 18, 2025. Advocates say it's important to ensure career and technical education programs are accessible to students from diverse backgrounds.
Sara Diggins/The Austin American-Statesman via Getty Images
College & Workforce Readiness Opinion 21st-Century Skills Were All the Rage. Are They Still Relevant?
An early proponent of these skills explains how the concept of “knowledge” needs to be modernized.
•
5 min read
The United States Capitol building as a bookcase filled with red, white, and blue policy books in a Washington DC landscape.
Luca D'Urbino for Education Week
College & Workforce Readiness Quiz Quiz Yourself: How Much Do You Know About the Future of Career Readiness?
Are schools preparing students for tomorrow's workforce? Test your knowledge of the trends and challenges shaping career readiness in K-12.
College & Workforce Readiness 'Real Industry, Real Adults': 4 Ways to Build Career Partnerships for Students
Lessons from a school district that has forged strong ties with businesses that are battling online hackers.
3 min read
001Lakota Cyber Security
Jennifer Circello (right), a teacher at Lakota West High School, and Andrew Wheatley, the Lakota district's director of career pathways and strategic partnerships, talk with a group of students during a Hacking Club meeting on Oct. 12, 2026, in West Chester Township, Ohio. The district built its cybersecurity program through industry partnerships.
Amanda Rossmann for Education Week