Public Relations

A man with his head in a cloud.
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School & District Management Opinion A Crisis Sows Confusion. How District Leaders Can Be Clear in Their Messaging
Choosing a go-to source of information is a good starting point, but it doesn’t end there.
Daniel R. Moirao, July 23, 2021
2 min read
Woman applying "Welcome Back" sign to the school entrance
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States How to Talk About Next School Year Presents a Big Test for Education Leaders
State K-12 officials must clearly communicate plans for safety, academics, and mental health, while mixing urgency with nuance.
Andrew Ujifusa, April 12, 2021
12 min read
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School & District Management Teacher's Union, PTA Ad Campaign Promotes COVID-19 Aid for Schools
The National Education Association and the National PTA have announced a multi-million-dollar advertising campaign to support a new federal coronavirus relief package that includes designated funding for schools.
Evie Blad, May 14, 2020
2 min read
School & District Management One State Polls the Public on Whether to Reopen Schools
As Montana's governor pursues a plan to gradually reopen the state, the state education department is relying in part on public opinion to decide whether to reopen schools this year.
Andrew Ujifusa, April 20, 2020
2 min read
School & District Management Survey Finds Many Parents Shrug Off Coronavirus' Impact on Learning
There is also a sharp political divide in how concerned parents are about the impact of the coronavirus on their children's education, a Gallup survey shows.
Andrew Ujifusa, April 8, 2020
3 min read
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School Climate & Safety Opinion A Coronavirus Outreach Plan: 5 Steps for District Leaders
When dealing with worried parents, consistent messaging must be an essential part of responding to the threat of COVID-19, writes Katie Test Davis.
Katie Test Davis, March 4, 2020
4 min read
Federal The Education Department Is a Little More Popular Than ICE, New Survey Finds
The numbers represent a decline in the Education Department's favorability ratings on the Pew Research Center's latest poll, but they're still higher than late in the Obama administration.
Andrew Ujifusa, October 2, 2019
2 min read
Federal Public Support for Teachers' Unions and Charter Schools Grows, Survey Says
The annual Education Next survey of public attitudes' towards education also affirmed previous polling that there's a divide among Democrats by race over school choice.
Andrew Ujifusa, August 20, 2019
4 min read
School & District Management Obituary Obituary
Gary D. Marx, the longtime director of communications at AASA, the School Superintendents Association, has died. He was 80.
June 11, 2019
1 min read
Federal Democrats Once Proposed Tripling Charter Schools. Here's What's Changed
A look at the two major political parties' platforms since the first charter school law was passed shows how Democrats' positions on school choice have evolved, including increased calls for accountability.
Evie Blad, June 10, 2019
5 min read
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Teaching Profession Opinion Millennials Support Teachers' Unions. Politicians Should Take Heed
Randi Weingarten argues that those who came of age during the high-stakes testing movement can see through the attacks on public education.
Randi Weingarten, October 29, 2018
4 min read
The four textbooks at the heart of the Charlotte County, Fla., challenge.
The four textbooks at the heart of the Charlotte County, Fla., challenge.
Curriculum Citizen Activists Push to Revise History Textbooks
History-minded residents of Charlotte County, Fla., are among the first to test a state law that permits citizens to challenge the curriculum taught in their schools.
Stephen Sawchuk, October 23, 2018
8 min read
Many teachers have been reluctant to go negative in their campaign ads. Teacher Christine Marsh, who’s running for Arizona’s Senate, has promised to run a clean campaign (far left), but her opponents have issued negative ads against her (middle). Meanwhile, Jennifer Samuels, a teacher who is running for Arizona’s House, has used her opponent’s comments about teachers in her campaign (right).
Many teachers have been reluctant to go negative in their campaign ads. Teacher Christine Marsh, who’s running for Arizona’s Senate, has promised to run a clean campaign (far left), but her opponents have issued negative ads against her (middle). Meanwhile, Jennifer Samuels, a teacher who is running for Arizona’s House, has used her opponent’s comments about teachers in her campaign (right).
Federal Teachers Running for Office Face Tough Choice: Go Negative or Not?
“I need to be able to look my students in the eyes at the end of all of this,” said one of the scores of classroom teachers running for state office this election season.
Madeline Will, October 18, 2018
7 min read