News in Brief
College Board Attacks New ACT Prep Service
The College Board lashed out last week at its rival, ACT Inc., saying its plan to add live teaching to its online test-prep service is more about money than public service, and accusing ACT of trying to "replace" classroom teachers with long-distance instruction.
The accusations were sparked by ACT's announcement that it had teamed up with Kaplan Test Prep to add a live-instruction element to its existing lineup of test-prep services.
ACT and the College Board are in an increasingly pitched battle for shares of the college-entrance-exam and test-prep markets. But the College Board's reaction to ACT's announcement marked a sharp change in tone and substance.
ACT responded by saying that it hoped to provide "the highest-quality preparation available for the lowest possible cost and for free for low-income students."
Vol. 35, Issue 29, Pages 4-5Published in Print: April 27, 2016, as College Board Attacks New ACT Prep Service