Opinion
College & Workforce Readiness Opinion

I Moonlight as a Private College Counselor. Trust Me, the Inequity Is Baked In

There are plenty of legal ways the college-prep industry sells advantage
By Mary Finn — March 14, 2019 3 min read
BRIC ARCHIVE
  • Save to favorites
  • Print

This week, the FBI arrested parents who broke the law by committing fraud and bribery to get their kids into elite colleges. The vast majority of students applying to college don’t have parents who commit admission-related federal crimes. But, there are myriad subtle and often undetectable ways that money buys advantage and leads to college admission.

I’ve seen firsthand the legal but inequitable ways parents can buy access and opportunity in the college-application process. As an administrator of programs for the San Francisco school district, I’ve spent my career working with and on behalf of students who will be the first in their family to attend college. As a side gig on the weekends, I’ve also spent the past decade consulting with upper-middle-class families who pay me upwards of $5,000 for private college counseling.

The college-preparation industry, from which I benefit financially through my side gig, sells advantage every step of the way. Need to boost your SAT scores? Hire a private tutor. Does your child’s activity list look anemic? Sign up for a month-long “volunteer” program in Tanzania for thousands of dollars.

The only difference between the two applicants is one had the money to hire me.

The first thing I say to a prospective parent in my private college counselor role is, “I want to let you know that I won’t write your child’s essay, and I don’t have any special access to elite college-admission offices.” A not insignificant percentage of parents decide to look elsewhere after I set these boundaries.

I spend more than 30 hours in total with each of the students whose parents do hire me. I help them select their schools, pick appropriate and compelling essay topics, refine their essays through multiple rounds of editing, and make sure all applications and financial-aid paperwork are completed on time.

Many of the first-generation students in the programs I manage, on the other hand, often go to schools where the average student-to-counselor ratio makes such personalized attention impossible. Nationwide, the student-counselor ratio is 482 to 1. High school counselors are professional, well-intentioned, and hardworking but they are typically unable to offer individualized college selection advice and application management to a cohort of hundreds of students.

When my private-client students send me the first draft of their essays the writing is a similar caliber as the first-generation student essays. Yet, I provide my clients multiple rounds of edits and comments. The final versions of their essays are not a true reflection of the quality of writing the students can produce on command by themselves. Instead, the submitted essays reflect the quality of writing that comes from having access to a paid editor.

The first-generation high school seniors in the programs I lead in my day job get lucky when they end up with an English teacher who assigns college essays as a class assignment. The English teachers often have class loads of 120 students and their edits, by necessity, aren’t as in-depth as those I give my private clients.

While it is true that I don’t complete a student’s application or write his essays, it is also true that I am paid to hold the student’s hand and make sure every deadline is met, each typo is cleaned up, and all final writing is college-ready. When all is said and done, my private-client students submit vetted and polished applications. These students may appear to be more highly qualified than their first-generation counterparts, but this is an illusion. The only difference between the two applicants is one had the money to hire me.

I don’t begrudge the parents who hire me or who pay for these advantages in the college-application process. The process is unnecessarily complicated, and many parents feel they need support. What they are doing is legal and baked into the culture of so many upper-middle-class communities. The majority of parents I work with are equity-minded liberals who think they are just doing right by their children.

Most of the first-generation students and their families enrolled in the programs that I lead have come to believe college can be a ticket to economic mobility. They get brochures in the mail from colleges proclaiming a simple but alluring promise of meritocracy. Work hard, play by the rules, and there just might be a spot for you on our campus.

But, it is high time we were honest about the inequity of the college-application process and that we accept the reality of who gets into elite colleges and why. The admitted are not always the “best and the brightest,” and they aren’t always the most deserving. Instead, many admitted students are simply the fortunate beneficiaries of access and opportunity purchased by their parents during the application process.

Events

Student Well-Being & Movement K-12 Essentials Forum How Schools Are Teaching Students Life Skills
Join this free virtual event to explore creative ways schools have found to seamlessly integrate teaching life skills into the school day.
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Special Education Webinar
Bridging the Math Gap: What’s New in Dyscalculia Identification, Instruction & State Action
Discover the latest dyscalculia research insights, state-level policy trends, and classroom strategies to make math more accessible for all.
Content provided by TouchMath
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
School & District Management Webinar
Too Many Initiatives, Not Enough Alignment: A Change Management Playbook for Leaders
Learn how leadership teams can increase alignment and evaluate every program, practice, and purchase against a clear strategic plan.
Content provided by Otus

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

College & Workforce Readiness Spotlight Spotlight on Where Learning Meets Opportunity: Connecting Classrooms to Careers Through Real-World Learning
This Spotlight highlights a growing shift toward career-connected learning, which blends academic content with real-world applications.
College & Workforce Readiness In These Districts, Students Get an English Credit for On-the-Job Internships
Districts must get creative about addressing barriers to student internships, leaders said.
5 min read
Chase Christensen, superintendent of Sheridan County School District #3 in Wyoming, teamed up with other district leaders in the state to get rid of a barrier to work-based learning. Students can now meet an English course requirement while completing an internship. He presented on the strategy at a conference hosted by AASA, the School Superintendents Association, on Feb. 12, 2026.
Chase Christensen, superintendent of Sheridan County School District #3, presents a panel at the National Conference of Education in Nashville, on Feb. 12, 2026.
Kaylee Domzalski/Education Week
College & Workforce Readiness Spotlight Spotlight on How Schools Can Elevate Their CTE Offerings
CTE is evolving to meet the demands of a high-tech economy by including AI literacy, advanced technical skills, and real-world experience.
College & Workforce Readiness Schools Must Prepare for Jobs of the Future, Superintendents Say
How to set up students for success in local workforces is top of mind among superintendents.
3 min read
Adaora Umeh and daughter Weluchu Umeh, a sophomore, learn about a digitized cadaver used by dental students including, Makaylen Martinez, center left, and Katie Pham, right, during an open house at Garland ISD s Gilbreath-Reed Career and Technical Center on Monday, Feb. 9, 2026 , in Garland.
Adaora Umeh and daughter Weluchu Umeh, a sophomore, learn about a digitized cadaver used by dental students Makaylen Martinez, center left, and Katie Pham, right, during an open house at a Garland ISD career and technical education center on Feb. 9, 2026, in Garland, Texas. Districts around the country are partnering with colleges and local employers to offer students more learning opportunities connected to future careers.
Angela Piazza/Dallas Morning News via TNS