Colleges Try to Unlock Secrets to Student Retention

Experts examine findings for keys to school success

Record numbers of students flocked to college campuses this fall with high hopes of obtaining what many say is the new prerequisite for a middle-class life: a college degree. But the harsh reality is that little more than half those bright-eyed college freshmen, on average, will actually finish.

The gap between access and completion has put a new focus on ramping up retention—the percentage of freshmen who return to the same institution for a second year of college. And that’s a task, observers say, for precollegiate educators as well as their college counterparts.

Just as there are multiple reasons for dropping out—from money to academics to lack of direction—there is a range of initiatives emerging to boost college completion. Counselors and mentors are texting students to remind them of tests, connecting families with financial-aid sources, and guiding students through the...

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Correction: 
An earlier edition of this article misstated the number of community colleges at which Single Stop USA has sites. The New York City-based non-profit has offices at 18 community colleges in five states with more coming on board shortly. The article also should have given Elisabeth Mason’s title as co-founder of Single Stop.

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