Teaching Profession Video

‘Oh My Gosh, Ms. Manly Has Clout!’: Meet Teachers-Turned-Influencers

By Sam Mallon & Annie Goldman — August 7, 2024 3:49
Influencers BS

As K-12 educators document their lives in the classroom on social media, the world watches. Videos showcasing the experience of being a teacher often go viral on platforms like TikTok and Instagram.

Some of this social media content is geared toward other teachers, as educators share everything from time-saving tips to student behavior strategies. Some teachers show off their classroom decor or the outfits they wear to work. Others share humorous accounts of something a student said or did.

See Also

Photo collage of a Black female teacher with laptop sitting on top a pile of red social media chat/heart boxes with her back to a ghosted empty classroom.
iStock/Getty

As teachers find popularity online—and are able to monetize their accounts—some have left the classroom altogether to pursue their content creation careers full-time. This transition means different things for different influencers, and they often grapple with a shift in the themes of their online content and their audience.

For educators across the country, social media has provided an avenue out of teaching, and many of them have taken it.

Sam Mallon was a video producer for Education Week.
Annie Goldman was a newsroom intern for Education Week.
Related Tags:

Video

Early Childhood Video Play-Based Learning: How It Can Build Young Children’s Independence
An EdWeek video looks at how an early learning program helps students explore boundaries and responsibility.
1 min read
Students tend to chickens at WonderHere in Lakeland, Fla. on Sept. 1, 2026.
Students tend to chickens at WonderHere in Lakeland, Fla. on Sept. 1, 2026.
Saul Martinez for Education Week
Teaching Video How Co-Teaching Helps English Learners Succeed
Increasingly in the Metro Nashville schools, general-education and English-learner teachers team up.
1 min read
Laura Eady, a 3rd grade general education teacher (left), and Lisa Maddox, an English-learner teacher, prepare lessons together for students at Mt. View Elementary School in Nashville, Tenn., on Sept. 2, 2026.
Laura Eady, a 3rd grade general education teacher (left), and Lisa Maddox, an English-learner teacher, prepare lessons together for students at Mt. View Elementary School in Nashville, Tenn., on Sept. 2, 2026.
Kevin Wurm for Education Week
School & District Management Video ‘You’ll Make New Friends’: What Happens to Students When Their School Closes
How two middle schoolers managed uncertainty as their rural school closed its doors.
1 min read
Tacy Fridrych, 11, with her friends on the First day of school at Lisbon Middle School in Lisbon, North Dakota on August 31, 2026.
Tacy Fridrych, 11, with her friends on the first day of school at Lisbon Middle School in Lisbon, North Dakota on August 31, 2026.
Natalie Behring for Education Week
School Climate & Safety Video How One NYC School Experienced 9/11: An EdWeek Editor Recounts That Day
EdWeek's Kevin Bushweller recalls how the staff at a Manhattan public school reacted with resolute calm to upheaval.
Education Week Managing Editor. Sean Cavanagh (left) and Deputy Managing Editor Kevin Bushweller discuss how one New York City school experienced September 11, 2001.
Education Week Managing Editor. Sean Cavanagh (left) and Deputy Managing Editor Kevin Bushweller discuss how one New York City school experienced September 11, 2001.
Yi-Jo Shen for Education Week