Teaching Profession Video

‘Oh My Gosh, Ms. Manly Has Clout!’: Meet Teachers-Turned-Influencers

By Sam Mallon & Annie Goldman — August 7, 2024 3:49
Influencers BS

As K-12 educators document their lives in the classroom on social media, the world watches. Videos showcasing the experience of being a teacher often go viral on platforms like TikTok and Instagram.

Some of this social media content is geared toward other teachers, as educators share everything from time-saving tips to student behavior strategies. Some teachers show off their classroom decor or the outfits they wear to work. Others share humorous accounts of something a student said or did.

See Also

Photo collage of a Black female teacher with laptop sitting on top a pile of red social media chat/heart boxes with her back to a ghosted empty classroom.
iStock/Getty

As teachers find popularity online—and are able to monetize their accounts—some have left the classroom altogether to pursue their content creation careers full-time. This transition means different things for different influencers, and they often grapple with a shift in the themes of their online content and their audience.

For educators across the country, social media has provided an avenue out of teaching, and many of them have taken it.

Sam Mallon is a video producer for Education Week.
Annie Goldman is a newsroom intern for Education Week.
Related Tags:

Video

Teaching Video Make Learning ‘Binge-Worthy’: Immersive Adventures in the Classroom
This district leader explains how teachers can increase student engagement by incorporating immersive adventures into their lessons.
Teacher Try This Maxlow Mallon lb 1140x960
Laura Baker/Education Week via Canva
Professional Development Video Teachers Go Underground to Enhance Their Science Lessons
This national parks program takes teachers deep underground.
2:18
082924 mammoth thumb BS
Sam Mallon/Education Week
Federal Video WATCH: 5 Key Education Moments From the Democratic National Convention
Calls to end gun violence, Tim Walz's background as a teacher, and Project 2025 all made for key K-12 moments at the 2024 convention.
7 min read
Democratic presidential nominee Vice President Kamala Harris speaks during the Democratic National Convention Thursday, Aug. 22, 2024, in Chicago.
Democratic presidential nominee Vice President Kamala Harris speaks during the Democratic National Convention Thursday, Aug. 22, 2024, in Chicago. She alluded to proposals to eliminate the U.S. Department of Education during her acceptance speech.
Gabrielle Lurie/AP
Professional Development Video A Unique PD Experience to Deepen History Teaching
A PD program helps educators tell a fuller story by tapping into the power of place.
4:41
Leslie Gore, an art teacher from Tulsa, Okla., talks about her family's history at the Heart Mountain War Relocation Center museum on June 25, 2024.
Leslie Gore, an art teacher from Tulsa, Okla., talks about her family's history at the Heart Mountain War Relocation Center museum on June 25, 2024.
Kaylee Domzalski/Education Week