Teaching Profession Video

‘Oh My Gosh, Ms. Manly Has Clout!’: Meet Teachers-Turned-Influencers

By Sam Mallon & Annie Goldman — August 7, 2024 3:49
Influencers BS

As K-12 educators document their lives in the classroom on social media, the world watches. Videos showcasing the experience of being a teacher often go viral on platforms like TikTok and Instagram.

Some of this social media content is geared toward other teachers, as educators share everything from time-saving tips to student behavior strategies. Some teachers show off their classroom decor or the outfits they wear to work. Others share humorous accounts of something a student said or did.

See Also

Photo collage of a Black female teacher with laptop sitting on top a pile of red social media chat/heart boxes with her back to a ghosted empty classroom.
iStock/Getty

As teachers find popularity online—and are able to monetize their accounts—some have left the classroom altogether to pursue their content creation careers full-time. This transition means different things for different influencers, and they often grapple with a shift in the themes of their online content and their audience.

For educators across the country, social media has provided an avenue out of teaching, and many of them have taken it.

Sam Mallon was a video producer for Education Week.
Annie Goldman was a newsroom intern for Education Week.
Related Tags:

Video

Artificial Intelligence Video What AI Use Guidelines Should Look Like for Schools
Many teachers say they are not getting good guidance on how to use AI responsibly and effectively.
1 min read
Classroom Technology Video What AI Use Guidelines Should Look Like for Schools
Many teachers say they are not getting good guidance on how to use AI responsibly and effectively.
2:26
Education Funding Video Tornado Threats Are a Constant. But Funding for a Safe Room Is Lagging
A school district has waited four years and counting to begin work on a tornado shelter funded with federal dollars.
1 min read
College & Workforce Readiness Video How a "Reverse Career Fair" Can Launch High Schoolers Into the Real World
It flips the traditional model and allows students to set up booths to display their talents to employers.
1 min read
20260507 ReverseCareerFair EdWeek R5B 5725
Dustin Chambers for Education Week