Founded: 1920, with a magazine about scholastic sports in western Pennsylvania. The company went public on the Nasdaq stock market in 1992.
Headquarters: New York City
Fiscal 1996 revenue: $929 million
Products and services:
- Book publishing: Popular children’s series such as Goosebumps, The Baby-sitters Club, and The Magic School Bus; book clubs and book fairs; instructional series such as Scholastic Literary Place. Domestic book publishing accounted for 71 percent of the company’s 1996 revenues.
- Magazine publishing: Classroom magazines for students, including Scholastic News and Junior Scholastic; professional magazines such as Instructor, Electronic Learning, and Scholastic Coach; and consumer titles such as Scholastic Parent and Child and Home Office Computing. Also publishes customized magazines and corporate-sponsored learning materials for classrooms.
- Television, film, and new media: Its subsidiary, Scholastic Productions Inc., produces “The Magic School Bus’’ series on PBS and “Goosebumps’’ on the Fox network; also produced feature films “The Indian in the Cupboard’’ and “The Baby-sitters Club.’' Numerous computer-software programs. The first Goosebumps cd-rom will be released by DreamWorks SKG. Scholastic Network, the company’s paid on-line service, recently moved from America Online to the World Wide Web.
