The Common Application, an online platform a million students use to apply to college, has acquired “Reach Higher,” the college-encouragement campaign that Michelle Obama launched when she was the first lady. The two organizations hope to use the outreach expertise of “Reach Higher” to bring more students into the college fold.
The move takes effect on Jan. 1, when “Reach Higher” and a suite of related college-access programs that originated in the Obama White House will become initiatives of the organization widely known as “the Common App.”
“Reach Higher” was a central piece of Michelle Obama’s work during her White House years.
