Wireless Generation’s Berger and Stevenson on Hurdles Facing “Real” - Make that “Classic” - Education Entrepreneurs
Opinion
School & District Management Opinion

Wireless Generation’s Berger and Stevenson on Hurdles Facing “Real” - Make that “Classic” - Education Entrepreneurs

By Marc Dean Millot — October 28, 2007 2 min read
  • Save to favorites
  • Print

Probably the best of the bunch of papers from the American Enterprise Institute’s conference on education entrepreneurship in school reform - with entrepreneurship broadly defined to include philanthropy and nonprofits. Yours truly could not attend because he was not invited, but the papers are available to all here.

By way of full disclosure, Wireless Generation was one of K-12Leads and Youth Service Market Reports ($1500/yr) first clients. (I write this not so much to attract new clients, but to show readers’ where there is a business relationship with an organization I discuss, and that it’s going to be a small dollar value.) Placing both personal wealth and energy at risk defines entrepreneurship. (See for example, American Heritage Dictionary: A person who organizes, operates, and assumes the risk for a business venture.) To my mind, nonprofits engaged in public education on a fee-for-service basis are a crucial innovation in school reform (for reasons you can find in chapter 17 here), and I spent a good deal of my education career studying, working and investing in and for them. But it obscures the meaning and consequences of the term to call their managers “entrepreneurs” - social or otherwise.

Having studied, worked with, and invested in owner-operated k-12 firms - and started my own small business in the field several years ago, I can say that there is nothing quite like the mindset of people who have placed everything they own and are behind an idea. It may not be a better or worse mindset for school reform, but it is different enough from working for other people, or just with other peoples’ money, or with philanthropy’s free money, that it deserves its own label.

This isn’t a moral judgment, so much as a cry for clarity. To show that I’m not trying to denigrate the nonprofit manager, I’ll call the person who puts her own wealth at risk in her own enterprise a “classic” entrepreneur.

There’s not a lot of writing on the subject of “classic” entrepreneurship in school improvement, let alone thoughtful writing based on direct experience/lessons learned/mistakes made. Kudos to AEI’s Rick Hess for bringing some new blood into an otherwise inbred eduwonk community. For the most part, eduwonks concerned with the supply side of school improvement are just too closely tied into the new philanthropy/education nonprofit axis - and especially its’ flawed Charter Management Organization business model. (A critique of mine that only explains the lack of an invitation in part.)

Berger and Stevenson have something to say about the differences between the new philanthropy’s interest in replacing traditional school districts and the classic entrepreneur’s interest in modernizing them - and how those differences play out on the ground. As a teaser to get you to read the paper, consider their “top ten barriers to entry” facing classic entrepreneurs in k-12 education:

• The Education Sector Does Not Invest in Innovation

• Oligopoly

• Decentralization

• Vicious Sales Cycles

• Pilot Error

• No Return

• Viewing Teacher Time as a Sunk Cost

• Short-Lived Superintendents

• The Vendor Wall

• Start-Up Capital

It does read like a list of reasons for leaving the market to nonprofits, but these two hope to do well by doing good, so the barriers are not insurmountable. Classic education entrepreneurs will find it refreshing to hear from one of their own. Nonprofit managers should do the “compare and contrast” exercise.

As I sometimes say, “get out of your in-box!” Have a look.

The opinions expressed in edbizbuzz are strictly those of the author(s) and do not reflect the opinions or endorsement of Editorial Projects in Education, or any of its publications.

Events

Jobs Regional K-12 Virtual Career Fair: DMV
Find teaching jobs and K-12 education jubs at the EdWeek Top School Jobs virtual career fair.
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
School Climate & Safety Webinar
Cardiac Emergency Response Plans: What Schools Need Now
Sudden cardiac arrest can happen at school. Learn why CERPs matter, what’srequired, and how districts can prepare to save lives.
Content provided by American Heart Association
Teaching Profession Webinar Effective Strategies to Lift and Sustain Teacher Morale: Lessons from Texas
Learn about the state of teacher morale in Texas and strategies that could lift educators' satisfaction there and around the country.

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

School & District Management Opinion If We Want Teachers to Stay, Principals Must Lead Differently
Here are three ways school leaders can make teaching feel more sustainable.
4 min read
Figures are swept up to a large magnet outside of a school. Teacher retention.
Vanessa Solis/Education Week + Canva
School & District Management How Top Principals Advocate for Their Students and Schools
Principal-advocates coach and encourage others in schools to speak up
5 min read
Rod Sheppard, former principal of Florence Learning Center in Florence, Ala., Angie Charboneau-Folch, principal of the Integrated Arts Academy in Chaska, Minn., and Chase Christensen, the principal of Arvada-Clearmont school in Wyoming, share strategies on how to advocate for public schools at the National Education Leadership Awards gathering in Washington, D.C. on April 17, 2026.
Rod Sheppard, former principal of Florence Learning Center in Florence, Ala., Angie Charboneau-Folch, principal of the Integrated Arts Academy in Chaska, Minn., and Chase Christensen, the principal of Arvada-Clearmont school in Wyoming, were interviewed by Chris Tao, a National Student Council member, on stratgies to advocate for public schools at the National Education Leadership Awards gathering in Washington on April 17, 2026.
Allyssa Hynes/National Association of Secondary School Principals
School & District Management Opinion How Teachers Can Get the Most Out of Their HR Office (Downloadable)
Here’s what your school district’s human resources staff can and can’t do for you.
Anthony Graham
1 min read
A group of people discuss the things human resources can and cannot do.
Vanessa Solis/Education Week + Getty + Canva
School & District Management Can Student Influencers Help This District Rebuild Enrollment?
A district hopes that student influencers can bring a more authentic voice to its marketing push.
5 min read
Images from an influencer's reel.
Images courtesy of thekid.maddie