Opinion Blog

Ask a Psychologist

Helping Students Thrive Now

Angela Duckworth and other behavioral-science experts offer advice to teachers based on scientific research. Read more from this blog.

Student Well-Being & Movement Opinion

The Surprising Ways You Can Influence Students’ Decisions

The subtle art of ‘choice architecture’
By Eric J. Johnson — June 28, 2023 2 min read
How do I help students make good choices?
  • Save to favorites
  • Print

How do I help students make good choices?

The way you present options can affect what they pick. I answered questions about this topic for Character Lab as a Tip of the Week:

Everyone wants to make good decisions. What prevents that from happening?

We have a hidden partner whenever we make a choice, and that partner has made decisions about how to present the options to us. Think of a web page—the designer has decided where to put different buttons, the order of things, and the colors used. Or think about parents presenting choices to their kids. They’re making decisions about what to offer and what not to offer and how to describe them—all of that is what’s called “choice architecture.” It’s the way that we present options and how that will influence what they choose.

What should parents and teachers know about choice architecture?

Most people underestimate the power of choice architecture—you probably don’t realize how much you can influence kids’ decisions. For example, if you give kids a list verbally, they’re going to remember the first few items better than the later ones. If the list gets long enough, the first few start disappearing, and they start remembering the last items. And that affects what they choose.

But there’s a lot we can’t control—choice sets are often determined almost automatically. When teens think about colleges, for example, they think about the colleges their parents attended. They think about the small set that kids in their neighborhood attended. That might be OK, but thinking more broadly to generate new options is an important skill.

What’s a pitfall that people should be aware of when they’re making decisions?

People tend to focus too much on the here and now, not on what will happen in the future. Let me give you an example. Would you rather have $5 now or $10 in two weeks? Most people naturally think, “Oh, what am I going to do with that $5?”—and that obliterates their ability to think about the future. It’s something psychologists call “interference.” By thinking about the fact that I can go out and get a hamburger now, I don’t think about the fact that I can get two hamburgers later on.

But if you think about the delayed option first—what will it be like to have $10 in two weeks?—a whole new world of possibilities shows up. And then when you say you could have $5 now, people say, “Oh, I’ve already thought about the $10 later. That’s better.” So the order in which you consider things actually makes a big difference in what they look like to you.

How can we help kids think about the future when they make decisions?

Here’s one way I did it. My nephew came over to do some yardwork with me, and it was fun. We hung out and went out to lunch afterward. Then I said, “I want to pay you, of course. I can give you $40 per hour as a high school graduation present in a year. Or I can give you $20 per hour now.”

He didn’t have to calculate interest rates to realize that the money would be a lot more useful for him after he graduated, when he’d need it for college. Also, I didn’t say he could pick only one or the other. So he took half of the money now and half of it later. Presenting the choice that way helped him become more patient—something he really appreciated a year later.

Related Tags:

The opinions expressed in Ask a Psychologist: Helping Students Thrive Now are strictly those of the author(s) and do not reflect the opinions or endorsement of Editorial Projects in Education, or any of its publications.

Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Recruitment & Retention Webinar
Hiring, Retention, and Fill Rates: A Data-Driven Sub Strategy
Explore what keeps substitutes coming back and hear how one district rebuilt its substitute hiring process and improved its fill rate.
Content provided by Frontline Education
Early Childhood K-12 Essentials Forum Early Childhood Education: Building Essential Skills for Success
Join this free virtual event to examine the biggest challenges in supporting young children, from preschool through elementary school. 
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Student Absenteeism Webinar
Attendance Isn't an Attendance Problem
Boost attendance by strengthening relationships, belonging, and support with practical strategies from Doug Fisher & Nancy Frey.
Content provided by Corwin

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Student Well-Being & Movement Meta Reaches $17B Settlement With States Over Teen Social Media Addiction
The deal with 47 states requires Meta to add child-safety measures to Facebook and Instagram.
4 min read
Head of Instagram, Adam Mosseri, leaves the Ronald V. Dellums Federal Building & United States Courthouse as Meta is on trial over social media addiction in Oakland, California, on August 25, 2026. A coalition of US states is seeking around $200 billion in damages against Meta, which they accuse of intentionally designing Facebook and Instagram to be addictive for children, in a landmark trial.
Adam Mosseri, the head of Instagram, leaves the Ronald V. Dellums Federal Building and United States Courthouse in Oakland, Calif., on Aug. 25, 2026. Meta, Instagram's parent company, has agreed to a $17 billion settlement with 47 states to end a trial over teens' social media addiction.
Karl Mondon / AFP via Getty Images
Student Well-Being & Movement Nebraska's Largest School District Asks Police to Not Use Electric Shock Gloves on Students
Omaha's superintendent made the request after a report that federal immigration officials planned to to use the tools.
5 min read
A look at a Compliant Technologies Generated Low Output Voltage Emitter, G.L.O.V.E., at Omaha Police Headquarters in Omaha, Neb. on Friday, Aug. 14, 2026. The Generated Low Output Voltage Emitter, G.L.O.V.E., "is a less-lethal tool intended to provide officers with an additional option when responding to resistance or a potentially volatile situation," according to the Omaha Police Department.
A photo taken at Omaha, Neb., police headquarters on Aug. 14, 2026, shows a technology known as Generated Low Output Voltage Emitter, or G.L.O.V.E. Photo by Nikos Frazier/Omaha World-Herald via Getty Images. Police in the city agreed this week to stop carrying the gloves, which can deliver electric shocks, while working in schools in Nebraska’s largest public school district.
Nikos Frazier/Omaha World-Herald via Getty Images
Student Well-Being & Movement Opinion Why ‘Just Ask for Help’ Isn't Enough for Teens—and What Schools Can Do Instead
Mental health messaging is out of step with what students actually need, explains one high schooler.
Aanya Remi
4 min read
082024 Opinion REMI hesitant to seek help ly
Liz Yap/Education Week and Canva
Student Well-Being & Movement How a School Bus Will Serve as a Sensory Reprieve for Little Learners
A rural Head Start program will deploy the bus to give young kids tools to manage their emotions.
4 min read
HB A4346
An activity table inside the Pocono Services for Families and Children's new sensory bus on Aug. 20, 2026, in East Stroudsburg, Pa. The bus is set to hit the road this spring to help teach young students how to regulate their emotions through play.
Hannah Beier for Education Week