School & District Management Report Roundup

Business in Education

By Jaclyn Zubrzycki — November 15, 2011 1 min read
  • Save to favorites
  • Print

A report from the National Education Policy Center at the University of Colorado, Boulder, suggests that corporate partnerships and sponsorships in schools can cause educational harm.

The authors analyzed instances of school commercialism to probe into the educational effects of the school-related activities—ranging from science fairs to sponsored curricula—of corporations like Google, Nike, and Shell.

The report concludes that marketing in schools can contradict curricular messages, as when junk food is advertised while health or science classes teach students to avoid it, and that corporate-sponsored field trips and assemblies can distract from instructional time. The report also argues that the corporate presence in schools is inherently contrary to teaching critical thinking skills, as corporations have a direct interest in students’ accepting their products or messages.

Related Tags:

A version of this article appeared in the November 16, 2011 edition of Education Week as Business in Education

Events

Classroom Technology K-12 Essentials Forum How to Teach Digital & Media Literacy in the Age of AI
Join this free event to dig into crucial questions about how to help students build a foundation of digital literacy.
School & District Management K-12 Essentials Forum Principals, Lead Stronger in the New School Year
Join this free virtual event for a deep dive on the skills and motivation you need to put your best foot forward in the new year.
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Privacy & Security Webinar
Navigating Modern Data Protection & Privacy in Education
Explore the modern landscape of data loss prevention in education and learn actionable strategies to protect sensitive data.
Content provided by  Symantec & Carahsoft

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

School & District Management How Have School Leaders Responded to the Trump Shooting?
When a tragic national incident happens in the middle of the summer, do school officials feel compelled to respond?
4 min read
A crowd waits for Republican presidential candidate former President Donald Trump to speak at a campaign event in Butler, Pa., on Saturday, July 13, 2024.
A crowd waits for Republican presidential candidate former President Donald Trump to speak at the campaign event in Butler, Pa., on July 13, 2024, before a shooting took place.
Gene J. Puskar/AP
School & District Management What Do Superintendents Do in the Summer?
In their own words, superintendents describe what keeps them busy while students are on break.
4 min read
Photo of woman working at office desk.
E+
School & District Management Principals' Unions Are on the Rise. What Are Their Demands?
Across the country, principals are organizing for better working conditions.
8 min read
Illustration of hands shaking with smaller professional people standing on top, with hands in the air, celebrating.
iStock/Getty
School & District Management How Principals Are Outsourcing Their Busywork to AI
Principals are chipping away at their administrative to-do lists with a little help from AI.
6 min read
Education technology and AI Artificial Intelligence concept, Women use laptops, Learn lessons and online webinars successfully in modern digital learning,  Courses to develop new skills
iStock/Getty