School & District Management

3 Tips to Build Trust Between School Boards and the Public

By Evie Blad — January 19, 2023 3 min read
Photo of empty chairs at school board meeting.
  • Save to favorites
  • Print

School boards must consider weighty issues with long-term consequences even as public discourse at the meetings has grown more heated and more politicized.

As Education Week reported Wednesday, those divisive topics have led some school boards to limit sometimes lengthy public comment time in favor of expediency.

That’s an unfortunate choice, said Jonathan Collins, an assistant professor of political science at Brown University who studies school boards’ relationships with constituents.

“Closing opportunities for accountability and transparency creates these domino effects,” he said, including making it harder to tailor policy to community needs.

Collins offered ideas for how boards can change routines to build trust with parents.

While these strategies may not silence the loudest critics, they will ensure more parents and members of the public feel welcome at the decision-making table, he said.

1. Move meetings to a more familiar venue.

Getting more parents involved may be as simple as moving school board meetings from the central office to their neighborhood school’s gym or cafeteria.

Getting the public—satisfied with their schools or not—to participate in discussions means addressing the barriers that keep them away, Collins said.

For one, formal public meetings can be intimidating and inaccessible. School boards should consider holding occasional meetings and listening sessions at school sites, which are more familiar venues for parents, Collins said.

Some districts have also sought to make meetings more accessible by broadcasting them online and accepting virtual public comments.

The good news: While divisions over education policy have increasingly made their way into the front of polarizing national political debates, public opinion polling still shows that many people support their own districts.

An annual poll released in August by PDK International showed continued strong faith in local public schools, with 54 percent of respondents grading their community’s schools as an A or B and 45 percent rating their schools C, D, or “fail.” That is the highest percentage of A or B ratings in the 48-year history of the poll and a 10 percentage point increase from 2019.

2. Conduct deliberative discussions.

School boards shouldn’t just silently listen to public comments at monthly meetings and move on without presenting responses, Collins said.

Instead, they should seek ways to hold occasional two-way discussions and collaborative workshops that involve educators, students, parents, and residents of their districts. Unlike formal meetings, those events present opportunities for members of the public to break into small groups and discuss solutions.

In Collins’ research, summarized in a 2021 study, he showed video clips of school board meetings to a pool of people and surveyed them about their reactions.

He found that people who viewed discussions that included both public participation and responses from board members were more likely to show “increased trust in local officials and a stronger willingness to attend school board meetings in the future” than participants who viewed videos of meetings with no public participation, or with public participation that did not get a response from the board.

3. Be clear about how public feedback will inform decision making.

Feedback and discussion can’t be for show, Collins said. Constituents are more willing to participate in the future if they understand how their ideas will be used to inform decisions.

The focus needs to be practical, rather than pie-in-the-sky, he noted.

A common form of open discussion for school board members comes through community design sessions, typically held by consultants to help design new school building plans. But too often, such discussions lead to a lot of excited dreaming that is unlikely to be included in the eventual formal plans.

“People come to these workshops and they talk to other people,” Collins said. “They get colorful markers and write on big white papers, but it’s hard to see how the things they say in that moment contribute to what they will eventually see.”

To truly benefit from participating, members of the public should know how their input will be collected, how their priorities will be represented in discussions and reported out to interested parties, and opportunities for future follow-up, Collins said.

Districts have used community workshops built on this model to seek input on COVID-19 academic recovery strategies, to design social-emotional learning approaches, and even to review student achievement data in an accessible way.

Boards need to be able to say, “Here’s what you told us. Here’s what we are going to do with it next. And here’s how this idea has morphed and shifted in response to what you are saying,” Collins said.

Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Teaching Webinar
Closing the Practice Gap: Essential Insights for Leaders
Three instructional experts will share strategies for making students’ reading and math practice more engaging and impactful this year.
Content provided by Renaissance
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
School & District Management Webinar
The Principal's Role in Collective Efficacy and Student Outcomes
Learn practical strategies that help principals translate their confidence into stronger collective teacher efficacy and student outcomes.
Content provided by Otus

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

School & District Management Opinion Principals, Don't Start the School Year Without This Commitment
Are you spending your time on what matters most for students? Here’s how to take stock.
Rebecca A. Huggins
3 min read
Collage-style illustration of a teacher figure high-fiving a student at a table where she is working with multiple students. The background shows another teacher helping a student, a whiteboard with lessons and a view of desks in a classroom.
Illustration by Emily Wright for Education Week + Canva
School & District Management Opinion The 10 Words That Will Make You Rethink Education Leadership
Leadership isn't about status. It's about service to others.
4 min read
Screenshot 2026 08 10 at 5.41.59 PM
Canva
School & District Management Opinion Don’t Make This Common Mistake When Onboarding New Teachers
A few small adjustments can make experienced teachers feel valued and new teachers supported.
Renee Gugel
3 min read
Two teachers with different skill levels train differently to arrive at the same destination
Vanessa Solis/Education Week + Getty
School & District Management Should Districts Pay Vendors Based on Student Outcomes? What the Research Says
Tying vendor pay to outcomes can help boost student achievement, researchers find.
4 min read
ISTEJune30AA
Education technology companies market their products and services at the ISTE Live 26 + ASCD Annual Conference in late June in Orlando, Fla. Some school districts are now insisting that payments to ed-tech companies be linked to evidence that their products and services improve student learning.
Marvin Joseph/Education Week