Publisher Sues Over 'Cheesy' Use of Textbook

Article Tools
  • PrintPrinter-Friendly
  • EmailEmail Article
  • ReprintReprints
  • CommentsComments

Not everyone smiles when they hear the word "cheese."

Miffed at what it says is the unauthorized use of a photograph of its textbook in a "special offer" on a box of macaroni and cheese, a publisher is suing Kraft Inc. for trademark and copyright violations and unfair competition.

The book, Building English Skills: Blue Level, appears in a photograph on the back of Kraft's "Macaroni and Cheese Dinner" next to a box of the food and a plastic pencil case that looks like a box of the food.

The plastic pencil box is selling for $1.50, plus 2 proofs of purchase.

But Joseph F. Littell, executive vice-president and editor-in-chief of McDougal, Littell, and Company of Evanston, Ill., the publisher, is not buying Kraft's use of his company's book.

"They used a photograph of our book on a macaroni and cheese special offer without asking our permission," Mr. Littell asserted. "A very successful book has been allied to what we think is a cheap offer: our authors are not pleased. And we now hear that the offer is appearing on family-size boxes, as well."

The suit, filed in federal court in New York City, asks that Kraft be stopped from using the photograph further and that it deliver for impoundment during the case all boxes of Macaroni and Cheese Dinner bearing the photograph.

It also seeks unspecified damages.

California Court Upholds Suits Over Service Fees'

Vol. 02, Issue 14

Notice: We recently upgraded our comments. (Learn more here.) If you are logged in as a subscriber or registered user and already have a Display Name on, you can post comments. If you do not already have a Display Name, please create one here.
Ground Rules for Posting
We encourage lively debate, but please be respectful of others. Profanity and personal attacks are prohibited. By commenting, you are agreeing to abide by our user agreement.
All comments are public.

Back to Top Back to Top

Most Popular Stories