Education Report Roundup

Attention to Ads Seen in Channel One Study

By Jessica L. Tonn — March 14, 2006 1 min read
  • Save to favorites
  • Print

Students who watch Channel One programming in school remember a greater number of the advertisements than the news stories they see, concludes a report published in this month’s issue of Pediatrics.

“Benefits and Costs of Channel One in a Middle School Setting and the Role of Media-Literacy Training” is available from the journal Pediatrics.

The survey of 240 middle school students from a school in Washington state found that students remembered an average of 3.5 advertisements and 2.7 news stories per week from the programming. Channel One offers 10 minutes of news stories and 2 minutes of paid advertisements or public-service announcements each day in 350,000 classrooms nationwide.

A version of this article appeared in the March 15, 2006 edition of Education Week

Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Assessment Webinar
Reflections on Evidence-Based Grading Practices: What We Learned for Next Year
Get real insights on evidence-based grading from K-12 leaders.
Content provided by Otus
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Student Well-Being Webinar
Creating Resilient Schools with a Trauma-Responsive MTSS
Join us to learn how school leaders are building a trauma-responsive MTSS to support students & improve school outcomes.
School & District Management Live Online Discussion A Seat at the Table: We Can’t Engage Students If They Aren’t Here: Strategies to Address the Absenteeism Conundrum
Absenteeism rates are growing fast. Join Peter DeWitt and experts to learn how to re-engage students & families.

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Education Quiz ICYMI: Trump Moves to Shift Special Ed Oversight And More
Test your knowledge on the latest news and trends in education.
1 min read
President Donald Trump signs an executive order on TikTok in the Oval Office of the White House, Monday, Jan. 20, 2025, in Washington.
President Donald Trump signs an executive order on TikTok in the Oval Office of the White House, Monday, Jan. 20, 2025, in Washington.
Evan Vucci/AP
Education Quiz ICYMI: Judge Orders Teacher-Prep Grants Restored And Other Trending News This Week
Test your knowledge on the latest news and trends in education.
1 min read
Image of the Supreme Court.
iStock/Getty
Education Briefly Stated: March 19, 2025
Here's a look at some recent Education Week articles you may have missed.
8 min read
Education Quiz How Much Do You Know: Ed. Dept.'s Mass Layoffs and More This Week
Test your knowledge on the latest news and trends in education.
1 min read
Illustration of 2 hands cutting paper dolls with scissors, representing staffing layoffs.
iStock/Getty