Education Report Roundup

Advertising in Schools

September 30, 2008 1 min read

Pervasive advertising and marketing practices employed by businesses “reach into the lives of children and follow them to school,” concludes a new report.

The study notes that, in general, the boundary between advertising and editorial content is becoming less distinct, and the relationship between marketers and consumers more interactive.

“Today’s children live, breathe, and play with brands, and they find advertising integrated into the products they buy or that are bought for them: games, books, movies, the Internet, and television,” finds the 11th annual report on schoolhouse commercialism, released by the Arizona State University Commercialism in Education Research Unit.

A version of this article appeared in the October 01, 2008 edition of Education Week