PR Campaign for Better Schooling Keeps Low Profile Since Its Debut
Launched last April with considerable fanfare, a public-awareness campaign spearheaded by the Bill & Melinda Gates Foundation pledged to drum up broad-based support for tackling what organizers called “America’s education crisis.”
The announcement was timed to coincide with two back-to-back days of “The Oprah Winfrey Show” that focused on high schools, and the so-called Stand Up campaign got a nice plug on the program. ( "Campaign Seeks Buy-In for High School Reforms," April 19, 2006.)
But since the initial splash, the campaign...
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