Governing Board Looks to Marketing to Sell NAEP to Seniors
Seeking to overcome “senioritis,” the board that oversees the nation’s benchmark of academic skills is studying ways to encourage 12th graders to take the tests more seriously, from forming partnerships with corporations to using celebrities in promotional pitches.
Members of the National Assessment Governing Board heard presentations last week from two consulting companies and from state testing administrators on ideas for improving the participation of high school seniors on the National Assessment of Educational Progress. Engaging them is a top priority for the panel.
Those business and testing officials, speaking to a governing-board committee on Nov. 18, suggested that increasing 12th graders’ participation would hinge partly on making sure schools and teachers...
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