Student Well-Being

Video Whizzes

By Jessica L. Tonn — June 21, 2005 1 min read
  • Save to favorites
  • Print

The message is simple: “There are many choices in life. It’s up to you to make the right ones.”

But those two lines of script, combined with the image of a teenage boxer choosing to drink a bottle of water over a bottle of beer, were powerful enough to merit the grand prize in the Courageous Persuaders contest, an annual competition for public-service commercials created by high school students that warn of the dangers of underage drinking.

This year’s grand-prize winner, Keith Wilson, a senior at Dearborn High School in Dearborn, Mich., earned the award last month, and the $3,000 scholarship that accompanies it, after he completed the 30-second commercial as an assignment for his class in advanced video production.

Several other students from the 1,600-school also picked up accolades.

Stephen Joseph, a senior, won the $2,000 Adcrafter prize for his animated clip informing teenagers that four out of five students don’t drink alcohol.

Junior Matt Thiesen’s commercial depicting a young girl making a birthday card for a friend killed by a drunk driver received the $1,000 second prize. Its title: “Too Young to Die.”

Two additional Dearborn High students were finalists.

Dearborn High media teacher Kurt Doelle said that his advanced-level students have produced commercials for the program for the past four years, but have never reaped this year’s level of success.

“They got into it more this year than in other years,” he said.

According to Mr. Doelle, Mr. Wilson spent at least 35 hours creating the “Choices” video, and fastidiously kept a production log of his work.

As grand-prize winner, the spot eventually will be broadcast on commercial television.

The Courageous Persuaders awards are administered by the Detroit office of the New York City-based advertising firm McCann Erickson and the Troy, Mich.-based Courage First Foundation, which produces educational programs about the risks of drug and alcohol use for middle and high school students.

The program is supported by grants from foundations and government agencies and by donations.

The winning entries can be viewed online at the Web site www.courageouspersuaders.com.

Related Tags:

Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Professional Development Webinar
Strategies for Improving Student Outcomes with Teacher-Student Relationships
Explore strategies for strengthening teacher-student relationships and hear how districts are putting these methods into practice to support positive student outcomes.
Content provided by Panorama Education
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Classroom Technology Webinar
Transform Teaching and Learning with AI
Increase productivity and support innovative teaching with AI in the classroom.
Content provided by Promethean
Curriculum Webinar Computer Science Education Movement Gathers Momentum. How Should Schools React?
Discover how schools can expand opportunities for students to study computer science education.

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Student Well-Being School Sports Participation Drops, Raising Concern About 'Physical Learning Loss'
But interest in e-sports and inclusive teams is rising.
5 min read
The Michigan City High School Girls Varsity Basketball team hosted a Future Wolves basketball camp for elementary and middle school girls on Saturday, March 5, 2022 at the high school.
The varsity girls basketball team at Michigan City High School in Michigan City, Ind., hosted a basketball camp for elementary and middle school girls last spring.
Kelley Smith/The News Dispatch via AP
Student Well-Being Biden's National Strategy on Hunger: What It Means for Schools
The administration seeks more access to free school meals and nutritious foods. But a universal free meals bill is stalled in Congress.
4 min read
President Joe Biden speaks during the White House Conference on Hunger, Nutrition, and Health, at the Ronald Reagan Building, Wednesday, Sept. 28, 2022, in Washington.
President Joe Biden speaks during the White House Conference on Hunger, Nutrition, and Health in Washington on Sept. 28.
Evan Vucci/AP
Student Well-Being Opinion Why Students Give In to Peer Pressure. Here’s How to Help Them Resist It
Punishments like suspension don’t solve behavior problems. These tools are more effective.
Geoffrey L. Cohen
2 min read
Images shows a stylized artistic landscape with soothing colors.
Getty
Student Well-Being Explainer The School Year Is Getting Hotter. How Does Heat Affect Student Learning and Well-Being?
Climate change will lead to more hot school days, and experts say schools are not prepared.
10 min read
With only open windows and fans to cool the room down, students enter their non-air-conditioned classroom at Campbell High School in Ewa, Hawaii, on Aug. 3, 2015. Most of Hawaii's public schools don't have air conditioning, and record-high temperatures have left teachers and students saying they can't focus because of the heat. Hawaii lawmakers are saying it's time to cool Hawaii's public schools. A proposal being considered by the House Committee of Finance would fund air conditioning for Hawaii Department of Education schools and expedite the process to get cooling systems installed in classrooms.
Only open windows and fans cooled the room as students arrived at Campbell High School in Ewa, Hawaii, in August, 2015. Most of Hawaii's public schools don't have air conditioning, even as research shows that heat can depress student learning.
Marco Garcia/AP