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School & District Management

Ed-Tech Advocates Eye Rupert Murdoch’s Move Into K-12 Market

By Ian Quillen — February 04, 2011 1 min read
News Corporation Chairman and CEO Rupert Murdoch testifies on Capitol Hill last year. Mr. Murdoch says the K-12 market awaits "breakthroughs that extend the reach of great teaching."

Educational technology experts say the purchase of ed-tech company Wireless Generation by media mogul Rupert Murdoch’s News Corp. raises questions about how effective the partnership will be over the long haul, but they hope the move inspires further large-scale private investment in the K-12 technology market.

They say the Nov. 22 deal—in which News Corp. bought 90 percent of New York City-based Wireless Generation for $360 million—is far from a certain success. While the media conglomerate’s expansive resources may be unparalleled within the relatively small ed-tech business sphere, News Corp. may find it challenging to define its footprint in that world—perhaps one of the reasons it hired former New York City Schools Chancellor Joel I. Klein as an executive vice president in the office of the chairman. Klein will help oversee educational endeavors.

Further, observers say, the longer, slower business cycle that typifies the education market may take some adjustment for the world’s third-largest media company, which counts the 20th Century Fox film company, Fox’s numerous TV enterprises, The Wall Street Journal, the New York Post, and book publisher HarperCollins among its holdings. And the widespread perception of News Corp. as conservative in its political leanings—with its ownership of such outlets as the Fox News Channel—could make building trust with many educators challenging.

“It’s a very different business than any of the different businesses they’ve been in,” says Karen Billings, the vice president of the educational division of the Software and Information Industry Association, based in Washington. “Everything is a longer cycle. If they’re expecting revenue or profits over a traditionally shorter time cycle to satisfy investors, it’s going to be difficult to do.”

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