Education Report Roundup

Study: Children Watch Fewer TV Advertisements

By Jessica L. Tonn — July 15, 2005 1 min read

Includes updates and/or revisions.

“TV Advertising to Children 1977 vs. 2004” is posted by the Federal Trade Commission early next week.

Children see fewer commercial advertisements on television today, especially for food products, than they did in the late 1970s, a study by the Federal Trade Commission reports.

According to the study, the total number of paid advertisements watched per year on all television programs by children ages 2 to 11 dropped 12 percent between 1977 and 2004. Also, children in that age group saw 34 percent fewer advertisements for food products while they were watching children’s television programs, the report claims.

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