April 11, 1990 5 min read
  • Save to favorites
  • Print

Seeking to capitalize on the rapid growth of the market for juvenile books, Time Warner Inc. last month announced plans to start the nation’s first book club for children.

Beginning in June, the Children’s Book-of-the-Month Club will offer monthly selections to its members, who will range from toddlers to teenagers.

According to Kelso F. Sutton, chief executive of Time Inc. Books, the company expects club membership to reach 200,000 within five years.

The market for children’s and young-adult books has enjoyed a 19.1 percent increase in hardcover sales during the last year--a surge that, along with the success of another company program offering children preselected packages of books, contributed to the decision to start the new club.

The children’s book club will mail 15 catalogs a year, each including four main selections in four different age groups and approximately 45 alternate titles for all ages. In addition, the club will offer toys and audio- and videocassettes.

Books will sell for an average discount of 30 percent off the publisher’s price.

The Book-of-the-Month Club Inc., a division of Time Warner, will manage the children’s club.

A new periodical designed as a comprehensive review of recently released children’s books made its debut in February.

The 176-page premier issue of The Horn Book Guide to Children’s and Young Adult Books includes brief reviews of approximately 1,600 titles published between July and December 1989.

To appear semiannually in February and September, the journal will feature purchasing recommendations and author/illustrator, title, subject, and series indexes, in addition to critical annotations on the previous publishing season’s new books.

The guide’s publisher, the Boston-based Horn Book Inc., also produces The Horn Book Magazine, a bimonthly journal offering news and reviews of children’s books.

The Horn Book Guide is available by subscription at a rate of $50 for one year or by single issue for $25; combined one-year subscriptions to the guide and the magazine are $60. Orders should be addressed to: The Horn Book Inc., 14 Beacon St., Boston, Mass. 02108.

A guide to children’s magazines has been published jointly by the Educational Press Association of America and the International Reading Association.

In its annotated listings for 123 publications, Magazines for Children includes short reviews and information about target audiences, subjects, and subscriptions. An introductory article suggests uses for children’s magazines in the school, library, and home.

The 48-page booklet is edited by Donald R. Stoll, executive director of the Educational Press Association of America.

Magazines for Children can be ordered for $5.25 from the International Reading Association, 800 Barksdale Rd., P.O. Box 8139, Newark, Del. 19714-8139.

A biography of President James Madison has been named the first winner of a new prize for children’s books awarded by the National Council of Teachers of English.

The Great Little Madison by Jean Fritz (Putnam) was selected for the Orbis Pictus Award for Outstanding Nonfiction for Children, to be given annually.

The council also cited two Orbis Pictus Honor Books for 1989: The Great American Gold Rush by Rhoda Blumberg (Bradbury Press) and The News About Dinosaurs by Patricia Lauber (Bradbury Press).

The Orbis Pictus Award commemorates the work by John Comenius, Orbis Pictus: The World in Pictures, published in 1657 and considered to be the first book actually planned for children.

In making its selection, the ncte evaluated books’ accuracy, organization, design, writing style, and usefulness for classroom teaching in kindergarten through 8th grade.

A new publication launched in February will showcase scientific research conducted by students, provide teachers with a resource to help young researchers, and encourage students to share ideas with their peers.

In addition to students’ papers, the Journal of High School Science Research will include reviews of books, software, and hardware relevant to basic research; a data base of resources helpful to teachers and students; a series of articles on the collection, analysis, and interpretation of data; and instructions for preparing computer-assisted science projects.

To be published semiannually by Applied Educational Technology, a group of students and teachers, the Journal is modeled after professional scientific journals.

Submitted papers are reviewed by practicing scientists, said Michael H. Farmer, the publication’s editor, noting that constructive critiques of the papers will provide a good learning experience for students.

Although the first issue consisted of 52 pages, Mr. Farmer said he hopes that the Journal will eventually expand to 100 pages--and increase in frequency to four times a year.

The publication is supported by subscriptions and advertising.

The annual subscription rate is $15. For further information, write to Applied Educational Technology, P.O. Box 193, Tigerville, S.C. 29688.

Another new publication is designed to help teachers keep up-to-date on current research and educational debates, overcome classroom problems, and devise new activities.

Effective Classrooms: The In-Service Newsletter is written and published by Ruth Kendel, an educational consultant and columnist for The Richmond News Leader.

Published monthly, September through June, each issue of the newsletter will focus on a particular educational concern.

An issue addressing parental involvement, for example, will contain an overview of the topic, followed by strategies to involve parents actively in their children’s education and a listing of resources.

Each newsletter will also include an “In-Service Idea Exchange,” in which educators can share approaches that have worked in their schools.

One-year subscriptions to the four-page publication are available for $195 to individual schools, organizations, and school districts with fewer than 1,000 students; for $245 to districts with 1,000 to 10,000 students; and for $295 to districts with more than 10,000 students.

Schools and districts are permitted to make photocopies of the newsletter for staff members and parents.

For further information, contact: Ruth Kendel, 1810 Park Ave., Richmond, Va. 23220; (804) 359-5119.

Prakken Publications Inc., publishers of The Education Digest and other education magazines, was recently sold by the family of Lawrence W. Prakken, the company’s founder, to a group of six current and former employees.

The new owners of the company, based in Ann Arbor, Mich., plan to “continue and, if possible, improve the policies, products, and services with which Prakken Publications has served educators since 1934,” according to a statement from the firm.

The Education Digest, which appears monthly, reprints in each issue 15 to 20 articles on education from professional journals and reports.

The company also publishes School Shop/Tech Directions, a magazine for industrial, technology, and vocational educators, and Machinists’ Ready Reference.

--jw & lc

A version of this article appeared in the April 11, 1990 edition of Education Week as Publishing

Commenting has been disabled on effective Sept. 8. Please visit our FAQ section for more details. To get in touch with us visit our contact page, follow us on social media, or submit a Letter to the Editor.


This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Teaching Webinar
6 Key Trends in Teaching and Learning
As we enter the third school year affected by the pandemic—and a return to the classroom for many—we come better prepared, but questions remain. How will the last year impact teaching and learning this school
Content provided by Instructure
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
School & District Management Webinar
Ensuring Continuity of Learning: How to Prepare for the Next Disruption
Across the country, K-12 schools and districts are, again, considering how to ensure effective continuity of learning in the face of emerging COVID variants, politicized debates, and more. Learn from Alexandria City Public Schools superintendent
Content provided by Class
Teaching Profession Live Online Discussion What Have We Learned From Teachers During the Pandemic?
University of California, Santa Cruz, researcher Lora Bartlett and her colleagues spent months studying how the pandemic affected classroom teachers. We will discuss the takeaways from her research not only for teachers, but also for

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Education Schools Get the Brunt of Latest COVID Wave in South Carolina
In the past few weeks, South Carolina has set records for COVID-19 hospitalizations and new cases have approached peak levels of last winter.
4 min read
Two Camden Elementary School students in masks listen as South Carolina Gov. Henry McMaster talks about steps the school is taking to fight COVID-19, Wednesday, Sept. 15, 2021, in Camden, S.C. McMaster has adamantly and repeatedly come out against requiring masks in schools even as the average number of daily COVID-19 cases in the state has risen since early June. (AP Photo/Jeffrey Collins)
Education More States Are Requiring Schools to Teach Native American History and Culture
Advocates say their efforts have gained some momentum with the nation’s reckoning over racial injustice since the killing of George Floyd.
3 min read
A dancer participates in an intertribal dance at Schemitzun on the Mashantucket Pequot Reservation in Mashantucket, Conn., Saturday, Aug. 28, 2021. Connecticut and a handful of other states have recently decided to mandate students be taught about Native American culture and history. (AP Photo/Jessica Hill)
Education Judge's Temporary Order Allows Iowa Schools to Mandate Masks
A federal judge ordered the state to immediately halt enforcement of a law that prevents school boards from ordering masks to be worn.
4 min read
Iowa Gov. Kim Reynolds speaks to reporters following a news conference, Thursday, Aug. 19, 2021, in West Des Moines, Iowa. Reynolds lashed out at President Joe Biden Thursday after he ordered his education secretary to explore possible legal action against states that have blocked school mask mandates and other public health measures meant to protect students against COVID-19. Reynolds, a Republican, has signed a bill into law that prohibits school officials from requiring masks, raising concerns as delta variant virus cases climb across the state and schools resume classes soon. (AP Photo/Charlie Neibergall)
Education Hurricane Ida Deals New Blow to Louisiana Schools Struggling to Reopen
The opening of the school year offered teachers a chance to fully assess the pandemic's effects, only to have students forced out again.
8 min read
Six-year-old Mary-Louise Lacobon sits on a fallen tree beside the remnants of her family's home destroyed by Hurricane Ida, in Dulac, La., on Sept. 4, 2021. Louisiana students, who were back in class after a year and a half of COVID-19 disruptions kept many of them at home, are now missing school again after Hurricane Ida. A quarter-million public school students statewide have no school to report to, though top educators are promising a return is, at most, weeks away, not months.
Six-year-old Mary-Louise Lacobon sits on a fallen tree beside the remnants of her family's home destroyed by Hurricane Ida, in Dulac, La., on Sept. 4, 2021.
John Locher/AP