Published Online: January 23, 2013
Published in Print: January 23, 2013, as Growing Demand Seen For Digital Products

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Growing Demand Seen for Digital Products

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The market for educational software and digital products in schools, driven partly by demands in testing and assessment, grew over the most recent year to $7.7 billion, a new analysis reveals.

The overall estimated market increased by 3.5 percent from 2009-10 to 2010-11, according to new research from the Washington-based Software & Information Industry Association.

The estimate is based on a survey of 581 educational companies selling in the p-12 market. Responses came from 105 companies, which reported $2.04 billion in revenues.

The most fertile area was instructional support, which made up the largest share of the market—38 percent—at $892 million.

Instructional content had the next-largest share of revenues, at 36 percent, or $795 million, followed by platforms and administration, at 26 percent, or $353 million.

Vol. 32, Issue 18, Page 4

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