News in Brief
Growing Demand Seen for Digital Products
The market for educational software and digital products in schools, driven partly by demands in testing and assessment, grew over the most recent year to $7.7 billion, a new analysis reveals.
The overall estimated market increased by 3.5 percent from 2009-10 to 2010-11, according to new research from the Washington-based Software & Information Industry Association.
The estimate is based on a survey of 581 educational companies selling in the p-12 market. Responses came from 105 companies, which reported $2.04 billion in revenues.
The most fertile area was instructional support, which made up the largest share of the market—38 percent—at $892 million.
Instructional content had the next-largest share of revenues, at 36 percent, or $795 million, followed by platforms and administration, at 26 percent, or $353 million.
Vol. 32, Issue 18, Page 4