Schools Get the Sales Pitch: Better Safe Than Sorry
Two years ago, after the multiple killings at Columbine High School in Jefferson County, Colo., and another shooting incident at a Georgia high school, a light bulb went on in Dale Jeffery's head.
He noticed that some school
administrators were calling for students to begin using clear
backpacks, which would make it harder to hide weapons. So he quit his
job as a marketing executive at a Houston import-export company and
founded the SeeThru Backpacks Co., which sells a rugged line of
transparent plastic book and gym bags. The bags are available in stores
and online at,
www.SeeThruBackpacks.com
.
While he readily acknowledges that requiring such bags won't solve the problem of school violence,...
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