Special Report
Classroom Technology

Superintendents, Principals Move to Conquer Tech Weaknesses

By Robin L. Flanigan — January 27, 2014 3 min read
  • Save to favorites
  • Print

Many school leaders insist on the need to promote a school culture that embraces blended learning and innovation through technology, but they struggle to put in place what they preach.

“We’re constantly getting calls from superintendents and principals who just have no idea where to start,” said Allison Powell, vice president for state and district services at the International Association for K-12 Online Learning, in Vienna, Va. “And there’s pretty much no support available for them.”

Now, a number of organizations are trying to close that gap and give superintendents and principals the training they need to promote the wise use of blended strategies.

A new partnership between Vinci Education, a developer of tech-based learning tools, and the National Association of Elementary School Principals, based in Alexandria, Va., for instance, will develop professional-development modules for principals on blended learning. The association will also unveil blended learning standards for school leaders at its annual conference later this year.

Also this year, the National Association of Secondary School Principals will co-host a conference to help administrators make forward-thinking decisions about technology use.

INACOL has devised national standards for teachers that describe high-quality online courses, and is scheduled to release competencies in blended teaching this summer.

The next logical step, said Ms. Powell, is to craft national standards for school leaders.

“This is a huge priority we need to have right now,” said the iNACOL official.

District Initiatives

While education organizations are working to turn tech-shy administrators into digitally savvy school leaders, some districts have begun acting on their own.

After a “canned, blended learning pd program” for principals in 2012 yielded poor results, the 3,700-student Plymouth Community School Corporation, in Indiana, has since moved to a more personalized approach, said Assistant Superintendent Dan Funston.

Since 2010, the district has given principal-candidates technology competency tests to evaluate their skills, and asks them to communicate their vision for how technology should be used in their schools. The Plymouth system also assigns coaches to work individually with principals to improve their technology skills, and models uses of digital tools in the central office.

Modeling Sound Practices

Jennie Snyder, superintendent of the 1,480-student Piner-Olivet Union district in Santa Rosa, Calif., started a blog in 2012 to, as she puts it, “walk the walk” and share reflections on the ways that technology has improved her skills.

Instead of attending workshops, she has sought out experts independently through social media and the Edcamp movement, which brings together educators for discussion-driven sessions about teaching and learning. Since Edcamp’s start in Philadelphia in 2010, more than 300 events have been held worldwide, interest fueled partly by social media, according to Kristen Swanson, co-founder of the informal professional-development program.

The movement’s appeal for Ms. Snyder, a two-time Edcamp presenter on the professional benefits of Twitter, is that everyone has something to contribute. That’s why she expects all her district’s administrators, even those uncomfortable with technology, to experiment with it and share what they learn in the process.

“We have to be learning and we have to be modeling what we’re learning,” she said. “Being an active learner really defies any generational boundaries.”

Some tech-savvy administrators say they’d feel disingenuous if they didn’t produce their own multimedia presentations or use social media in their districts.

“I don’t know how to do these things because someone sat me down and showed me,” said Lyn Hilt, a former principal and current technology instructional coach in the 3,200-student Eastern Lancaster County school district, in New Holland, Pa. “I took risks and challenged myself, because that’s what we want our kids to see us do.”

Ms. Hilt blogs, and uses Twitter and other social media sites to build up her personal learning network.

Added Ms. Swanson: “We’re starting to see a separation between those who see themselves as true learners and those who are still waiting to be taught.

“The ones who sit back and wait are going to get behind,” she said. “But if they’re proactive and start to figure out things for themselves and follow their passions, that’s the only hope of doing our kids any justice.”

A version of this article appeared in the January 29, 2014 edition of Education Week as Administrators Search for Tools, Lead by Example

Events

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Classroom Technology Q&A How This District Is Using Esports to Increase Student Engagement
An education technology specialist discusses an esports development program she created.
4 min read
Housing HUD Time Limits 25197588934495
Nintendo Switches, like the one the teenage boy is using above, are being used in the Denver Public Schools in an esports program designed to improve student engagement. Education Week recently talked to one of the educators involved in that program, who gave a presentation about it at the ISTELive 26 + ASCD Annual Conference in Orlando, Fla., June 28 to July 1.
Lindsey Wasson/AP Photo
Classroom Technology Here’s What Happened When 6th Graders Designed Their Dream School
A class project prodded students to use digital tools to fuel creativity, not passively consume content.
3 min read
ISTEvr001
Krista Wilkewitz (left) and Tara Menghini, teachers at Knox Gifted Academy in Chandler, Ariz., explain their interdisciplinary project in which students designed their fantasy school during the ISTELive 26 + ASCD annual conference at the Orange County Convention Center in Orlando, Fla., on June 29, 2026.
Marvin Joseph/Education Week
Classroom Technology Do School Laptops Help Students With Summer Learning?
School-provided computers can extend learning in the summer, but educators are weighing the best use.
6 min read
Chromebooks, to be loaned to students in the Elk Grove Unified School District, await distribution at Monterey Trail High School in Elk Grove, Calif., on April 2, 2020.
Chromebooks, to be loaned to students at a high school in Elk Grove, Calif., on April 2, 2020. Students are taking laptops home during the summer and assistant principals share how their schools use this strategy to combat the summer slide.
Rich Pedroncelli/AP
Classroom Technology Inside ISTE 2026: EdWeek’s Daily Updates
EdWeek's reporters and visuals team are on the ground at the massive 2026 ed-tech show.
2 min read
ISTEJune29hh
Educators, advocates, and tech company officials crowd the ISTELive 26 + ASCD Annual Conference at the Orange County Convention Center in Orlando, Fla., on June 29, 2026. EdWeek's reporters and visual journalists are producing a steady flow of dispatches from the event.
Marvin Joseph/Education Week