Special Report
Classroom Technology

Superintendents, Principals Move to Conquer Tech Weaknesses

By Robin L. Flanigan — January 27, 2014 3 min read
  • Save to favorites
  • Print

Many school leaders insist on the need to promote a school culture that embraces blended learning and innovation through technology, but they struggle to put in place what they preach.

“We’re constantly getting calls from superintendents and principals who just have no idea where to start,” said Allison Powell, vice president for state and district services at the International Association for K-12 Online Learning, in Vienna, Va. “And there’s pretty much no support available for them.”

Now, a number of organizations are trying to close that gap and give superintendents and principals the training they need to promote the wise use of blended strategies.

A new partnership between Vinci Education, a developer of tech-based learning tools, and the National Association of Elementary School Principals, based in Alexandria, Va., for instance, will develop professional-development modules for principals on blended learning. The association will also unveil blended learning standards for school leaders at its annual conference later this year.

Also this year, the National Association of Secondary School Principals will co-host a conference to help administrators make forward-thinking decisions about technology use.

INACOL has devised national standards for teachers that describe high-quality online courses, and is scheduled to release competencies in blended teaching this summer.

The next logical step, said Ms. Powell, is to craft national standards for school leaders.

“This is a huge priority we need to have right now,” said the iNACOL official.

District Initiatives

While education organizations are working to turn tech-shy administrators into digitally savvy school leaders, some districts have begun acting on their own.

After a “canned, blended learning pd program” for principals in 2012 yielded poor results, the 3,700-student Plymouth Community School Corporation, in Indiana, has since moved to a more personalized approach, said Assistant Superintendent Dan Funston.

Since 2010, the district has given principal-candidates technology competency tests to evaluate their skills, and asks them to communicate their vision for how technology should be used in their schools. The Plymouth system also assigns coaches to work individually with principals to improve their technology skills, and models uses of digital tools in the central office.

Modeling Sound Practices

Jennie Snyder, superintendent of the 1,480-student Piner-Olivet Union district in Santa Rosa, Calif., started a blog in 2012 to, as she puts it, “walk the walk” and share reflections on the ways that technology has improved her skills.

Instead of attending workshops, she has sought out experts independently through social media and the Edcamp movement, which brings together educators for discussion-driven sessions about teaching and learning. Since Edcamp’s start in Philadelphia in 2010, more than 300 events have been held worldwide, interest fueled partly by social media, according to Kristen Swanson, co-founder of the informal professional-development program.

The movement’s appeal for Ms. Snyder, a two-time Edcamp presenter on the professional benefits of Twitter, is that everyone has something to contribute. That’s why she expects all her district’s administrators, even those uncomfortable with technology, to experiment with it and share what they learn in the process.

“We have to be learning and we have to be modeling what we’re learning,” she said. “Being an active learner really defies any generational boundaries.”

Some tech-savvy administrators say they’d feel disingenuous if they didn’t produce their own multimedia presentations or use social media in their districts.

“I don’t know how to do these things because someone sat me down and showed me,” said Lyn Hilt, a former principal and current technology instructional coach in the 3,200-student Eastern Lancaster County school district, in New Holland, Pa. “I took risks and challenged myself, because that’s what we want our kids to see us do.”

Ms. Hilt blogs, and uses Twitter and other social media sites to build up her personal learning network.

Added Ms. Swanson: “We’re starting to see a separation between those who see themselves as true learners and those who are still waiting to be taught.

“The ones who sit back and wait are going to get behind,” she said. “But if they’re proactive and start to figure out things for themselves and follow their passions, that’s the only hope of doing our kids any justice.”

A version of this article appeared in the January 29, 2014 edition of Education Week as Administrators Search for Tools, Lead by Example

Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Special Education Webinar
Bridging the Math Gap: What’s New in Dyscalculia Identification, Instruction & State Action
Discover the latest dyscalculia research insights, state-level policy trends, and classroom strategies to make math more accessible for all.
Content provided by TouchMath
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
School Climate & Safety Webinar
Belonging as a Leadership Strategy for Today’s Schools
Belonging isn’t a slogan—it’s a leadership strategy. Learn what research shows actually works to improve attendance, culture, and learning.
Content provided by Harmony Academy
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
School & District Management Webinar
Too Many Initiatives, Not Enough Alignment: A Change Management Playbook for Leaders
Learn how leadership teams can increase alignment and evaluate every program, practice, and purchase against a clear strategic plan.
Content provided by Otus

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Classroom Technology What's Worse for Students: A Boring Worksheet or Ineffective Ed Tech?
Some parents and policymakers are growing skeptical of the value of education technology.
5 min read
Amelia Vance, the founder & president of the Public Interest Privacy Center, leads a discussion on Feb. 10, 2026, at George Washington University law school in Washington, D.C. about problems in providing clear information about digital learning tools to educators and families. Panelists included Meg Jones, a professor at Georgetown, and Sara Collins, the director of government affairs at Public Knowledge, a nonprofit organization.
Amelia Vance, at left, the founder and president of the Public Interest Privacy Center, leads a discussion on Feb. 10, 2026, at George Washington University law school in Washington. The panel discussed problems schools are having providing clear information to parents and educators about the digital learning tools students are using. <br/>
Alyson Klein/Education Week
Classroom Technology How These Elementary Schools Are Teaching Students Good Digital Habits
Two schools are trying to instill smart tech practices in even the youngest learners.
4 min read
A vector silhouette illustration of a young boy using electronic devices in various poses including laying down and using a tablet, crouched and using a smart phone, and standing taking a selfie. A multi-coloured wave pattern is the background.
DigitalVision Vectors
Classroom Technology More States Are Pairing Cellphone Bans With Media Literacy Instruction
Students need to develop the skills to critically analyze the content they view on their phones.
2 min read
Hand holding sieve to filter truth from lies, facts from fakes. Concept of media literacy, fake news detection, and critical thinking in digital age.
iStock/Getty
Classroom Technology How Do Teens Feel About Cellphone Bans? You Might Be Surprised
A survey by the Pew Research Center provides a window into what students think of cellphone bans.
4 min read
Group of students holding cell phones in their hands.
iStock/Getty