Purchasing Authority: A Companion to Teacher Buyer Behavior, 2008-2009
A majority of teachers surveyed reported using the Internet when buying classroom and teacher materials, according to a report by Quality Education Data, a Denver-based division of Scholastic Inc. that conducts research and provides marketing services for the education market.
The report also found that a majority of teachers ask their peers for advice when buying professional-development materials and classroom supplies, and that the peak decisionmaking time for school purchases occurs between March and May.
The survey, conducted last October, was sent to roughly 750 teachers registered in the QED Online Educator Panel, an online database of educators and schools.
A version of this article appeared in the March 26, 2008 edition of Education Week