Standards Report Roundup

Survey Points to Growing Market for Common-Core Resources

By Michele Molnar — December 11, 2013 1 min read
  • Save to favorites
  • Print

As districts implement the Common Core State Standards, 68 percent plan to purchase new instructional materials—an increase from 62 percent two years ago, according to new marketing survey data.

The potential market size for common-core materials is 7,600 district buyers, according to the survey by MDR, a provider of marketing information and services for education based in Shelton, Conn. The information will be included in a broader report scheduled to be published later this month, but MDR shared some of the results with Education Week.

Replacing textbooks with online resources was listed as a high- to medium-priority initiative by 78 percent of the 257 curriculum directors who responded to the survey. Procuring apps was a high-to-medium priority for 77 percent.

Sixty-six percent of curriculum directors—especially those in large, urban districts—plan to create new materials using internal resources, and 58 percent plan to repurpose existing materials.

The survey also notes that 76 percent of districts plan to seek free materials from the Partnership for Assessment of Readiness for College and Careers, or PARCC, and the Smarter Balanced Assessment Consortium, the two state consortia developing assessments aligned with the new standards.

Among technology directors, 67 percent say they are “substantially prepared” or fully prepared for online common-core testing.

Related Tags:

A version of this article appeared in the December 11, 2013 edition of Education Week as Survey Points to Growing Market for Common-Core Resources

Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Assessment Webinar
The State of Assessment in K-12 Education
What is the impact of assessment on K-12 education? What does that mean for administrators, teachers and most importantly—students?
Content provided by Instructure
Jobs January 2022 Virtual Career Fair for Teachers and K-12 Staff
Find teaching jobs and other jobs in K-12 education at the EdWeek Top School Jobs virtual career fair.
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Reading & Literacy Webinar
Proven Strategies to Improve Reading Scores
In this webinar, education and reading expert Stacy Hurst will provide a look at some of the biggest issues facing curriculum coordinators, administrators, and teachers working in reading education today. You will: Learn how schools
Content provided by Reading Horizons

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Standards Opinion How the Failure of the Common Core Looked From the Ground
Steve Peha shares insights from his on-site professional-development work about why the common core failed, in a guest letter to Rick Hess.
4 min read
Image shows a multi-tailed arrow hitting the bullseye of a target.
DigitalVision Vectors/Getty
Standards Opinion Common Core Is a Meal Kit, Not a Nothingburger
Caroline Damon argues Rick Hess and Tom Loveless sold the common core short, claiming the issue was a matter of high-quality implementation.
5 min read
Image shows a multi-tailed arrow hitting the bullseye of a target.
DigitalVision Vectors/Getty
Standards How New Common Core Research Connects to Biden's Plans for Children and Families
A study of national test scores indicate the early phase of the Common Core State Standards did not help disadvantaged students.
5 min read
results 925693186 02
iStock/Getty
Standards Opinion After All That Commotion, Was the Common Core a Big Nothingburger?
The Common Core State Standards may not have had an impact on student outcomes, but they did make school improvement tougher and more ideological.
3 min read
Image shows a multi-tailed arrow hitting the bullseye of a target.
DigitalVision Vectors/Getty