Wireless Generation’s Berger and Stevenson on Hurdles Facing “Real” - Make that “Classic” - Education Entrepreneurs
Opinion
School & District Management Opinion

Wireless Generation’s Berger and Stevenson on Hurdles Facing “Real” - Make that “Classic” - Education Entrepreneurs

By Marc Dean Millot — October 28, 2007 2 min read
  • Save to favorites
  • Print

Probably the best of the bunch of papers from the American Enterprise Institute’s conference on education entrepreneurship in school reform - with entrepreneurship broadly defined to include philanthropy and nonprofits. Yours truly could not attend because he was not invited, but the papers are available to all here.

By way of full disclosure, Wireless Generation was one of K-12Leads and Youth Service Market Reports ($1500/yr) first clients. (I write this not so much to attract new clients, but to show readers’ where there is a business relationship with an organization I discuss, and that it’s going to be a small dollar value.) Placing both personal wealth and energy at risk defines entrepreneurship. (See for example, American Heritage Dictionary: A person who organizes, operates, and assumes the risk for a business venture.) To my mind, nonprofits engaged in public education on a fee-for-service basis are a crucial innovation in school reform (for reasons you can find in chapter 17 here), and I spent a good deal of my education career studying, working and investing in and for them. But it obscures the meaning and consequences of the term to call their managers “entrepreneurs” - social or otherwise.

Having studied, worked with, and invested in owner-operated k-12 firms - and started my own small business in the field several years ago, I can say that there is nothing quite like the mindset of people who have placed everything they own and are behind an idea. It may not be a better or worse mindset for school reform, but it is different enough from working for other people, or just with other peoples’ money, or with philanthropy’s free money, that it deserves its own label.

This isn’t a moral judgment, so much as a cry for clarity. To show that I’m not trying to denigrate the nonprofit manager, I’ll call the person who puts her own wealth at risk in her own enterprise a “classic” entrepreneur.

There’s not a lot of writing on the subject of “classic” entrepreneurship in school improvement, let alone thoughtful writing based on direct experience/lessons learned/mistakes made. Kudos to AEI’s Rick Hess for bringing some new blood into an otherwise inbred eduwonk community. For the most part, eduwonks concerned with the supply side of school improvement are just too closely tied into the new philanthropy/education nonprofit axis - and especially its’ flawed Charter Management Organization business model. (A critique of mine that only explains the lack of an invitation in part.)

Berger and Stevenson have something to say about the differences between the new philanthropy’s interest in replacing traditional school districts and the classic entrepreneur’s interest in modernizing them - and how those differences play out on the ground. As a teaser to get you to read the paper, consider their “top ten barriers to entry” facing classic entrepreneurs in k-12 education:

• The Education Sector Does Not Invest in Innovation

• Oligopoly

• Decentralization

• Vicious Sales Cycles

• Pilot Error

• No Return

• Viewing Teacher Time as a Sunk Cost

• Short-Lived Superintendents

• The Vendor Wall

• Start-Up Capital

It does read like a list of reasons for leaving the market to nonprofits, but these two hope to do well by doing good, so the barriers are not insurmountable. Classic education entrepreneurs will find it refreshing to hear from one of their own. Nonprofit managers should do the “compare and contrast” exercise.

As I sometimes say, “get out of your in-box!” Have a look.

The opinions expressed in edbizbuzz are strictly those of the author(s) and do not reflect the opinions or endorsement of Editorial Projects in Education, or any of its publications.

Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Special Education
Bringing Dyslexia Screening into the Future
Explore the latest research shaping dyslexia screening and learn how schools can identify and support students more effectively.
Content provided by Renaissance
Artificial Intelligence K-12 Essentials Forum How Schools Are Navigating AI Advances
Join this free virtual event to learn how schools are striking a balance between using AI and avoiding its potentially harmful effects.
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Reading & Literacy Webinar
A Blueprint for Structured Literacy: Building a Shared Vision for Classroom Success—Presented by the International Dyslexia Association
Leading experts and educators come together for a dynamic discussion on how to make Structured Literacy a reality in every classroom.
Content provided by Wilson Language Training

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

School & District Management ‘Would You Protect Me?' Educators Weigh What to Do If ICE Detained a Student
Educators say they favor a district response to immigration enforcement over individual action.
5 min read
People rally outside LAUSD headquarters in support of 18-year-old high school senior Benjamin Marcelo Guerrero-Cruz, in Los Angeles, Calif., on Aug. 19, 2025. The rally was planned after Guerrero-Cruz was taken into custody by federal immigration officials in early August.
People rally outside Los Angeles Unified school district headquarters in support of 18-year-old high school senior Benjamin Marcelo Guerrero-Cruz, in Los Angeles, on Aug. 19, 2025. The rally was planned after Guerrero-Cruz was taken into custody by federal immigration officials in early August. Whether educators choose to advocate in such situations depends on multiple factors, survey data found.
Raquel G. Frohlich/Sipa via AP
School & District Management Would Educators Advocate for a Student Who Was Detained by ICE? See New Data
Many educators said their school or district should advocate for a student's release, a survey found.
3 min read
Eric Marquez, a Global History teacher at ELLIS Preparatory Academy, holds a sign dedicated to his student, Dylan Lopez Contreras, who was detained by ICE agents on May 21, 2025, in New York City, as he poses for a portrait at Ewen Park in Marble Hill, New York, on Sept. 18, 2025.
Eric Marquez, a global history teacher at ELLIS Preparatory Academy in New York City, holds a sign dedicated to his student, Dylan Lopez Contreras, who was detained by ICE agents on May 21, 2025, as he poses for a portrait in Marble Hill, N.Y., on Sept. 18, 2025. An analysis of an EdWeek Research Center survey reveals when and why educators would advocate for students detained by ICE.
Mostafa Bassim for Education Week
School & District Management A Spooky Question Facing Schools This Halloween: Should Kids Get to Dress Up?
Dressing up for Halloween has been a longstanding tradition, but some schools have limitations and others are replacing it altogether.
1 min read
Ash Smith puts on his plague doctor mask during a Halloween party on Oct. 31, 2023, at Coloma Elementary School in Coloma, Mich.
Ash Smith puts on his plague doctor mask during a Halloween party on Oct. 31, 2023, at Coloma Elementary School in Coloma, Mich. Some schools have banned or limited Halloween costumes.
Don Campbell/The Herald-Palladium via AP
School & District Management Quiz Quiz Yourself: How Well Do You Speak K-12?
Find out if you can keep up with the evolving language of education leaders—and what it means for your marketing strategy.
Conceptual illustration of people and voice bubbles.
Getty