Families & the Community

Black, Hispanic Parents Urged To Support Education

By Karla Scoon Reid — September 05, 2001 2 min read
  • Save to favorites
  • Print

A multimillion-dollar national media campaign will try to enlist more African-American and Hispanic parents in a grassroots effort to improve their children’s classroom success.

The campaign, which began this month, involves a high-powered coalition including the National Association for the Advancement of Colored People, the People for the American Way Foundation, the Eastman Kodak Co., and the Advertising Council. The group, which notes that minority students often earn lower test scores than their white classmates, wants to empower African-American and Hispanic parents with the know-how to exert a positive effect on their children’s education.

“Success in Schools Equals Success in Life,” as the three-year campaign is called, will feature public-service advertisements on television and radio, along with ads in print and on billboards, kiosks, and at mass-transit facilities. Advertisements will appear in both English and Spanish.

A Web site, www.SchoolSuccessInfo.org, has been launched to support the “Success in Schools” effort and provide parents with tips on how to become partners in their children’s schooling. Parents can also call a toll-free number for more information: (800) 281-1313. A free booklet detailing advice for parents is available as well.

Calling education “the number-one issue facing our country,” Kweisi Mfume, the president and chief executive officer of the NAACP, said parents need help in managing their time better.

Changing Families

During a news conference at the National Press Club here last month, he said the campaign would recognize that the nation has far fewer “Ozzie and Harriet families” than it once did, and would use traditional and nontraditional approaches to urge black and Hispanic parents to work alongside their children.

The coalition will hold parent workshops and back-to-school rallies nationwide. In addition, the NAACP will name parent-education liaisons in about 100 cities to give parents guidance and information about their children’s schools.

Daniel A. Carp, the chairman and CEO of Eastman Kodak, said the United States must take advantage of its racial and ethnic diversity from the classroom to the boardroom. Leaving a segment of the population behind would be “relegating ourselves to second place,” he added.

The Advertising Council hopes to make this new campaign as successful and long-running as the 30-year-old United Negro College Fund effort, which has raised $1.8 billion in scholarships for students to attend historically black colleges and universities, said Peggy Conlon, the president and CEO of the council.

Related Tags:

Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Law & Courts Webinar
Future of the First Amendment:Exploring Trends in High School Students’ Views of Free Speech
Learn how educators are navigating student free speech issues and addressing controversial topics like gender and race in the classroom.
Content provided by The John S. and James L. Knight Foundation
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Student Well-Being Webinar
Start Strong With Solid SEL Implementation: Success Strategies for the New School Year
Join Satchel Pulse to learn why implementing a solid SEL program at the beginning of the year will deliver maximum impact to your students.
Content provided by Satchel Pulse
Jobs Virtual Career Fair for Teachers and K-12 Staff
Find teaching jobs and other jobs in K-12 education at the EdWeek Top School Jobs virtual career fair.

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Families & the Community The Ed. Dept.'s New Parent Council: What Will It Do?
The U.S. Department of Education launched the council to facilitate better communication between schools and the families they serve.
3 min read
First lady Jill Biden and Education Secretary Miguel Cardona listen to parents as they tour Fort LeBoeuf Middle School in Waterford, Pa., on March 3, 2021. The U.S. Department of Education's new National Parents and Family Engagement Council aims to foster stronger relationships between parents and schools.
First lady Jill Biden and Education Secretary Miguel Cardona listen to parents during a visit to Fort LeBoeuf Middle School in Waterford, Pa., in March.
Mandel Ngan/AP
Families & the Community N.Y.C. Schools Restarting Critically Needed Blood Donation Drives Stalled by COVID
Teens and educators are scrambling to bring school-based blood drives back to pre-pandemic levels.
Michael Elsen-Rooney, New York Daily News
3 min read
Phlebotomists Willie Grant, left, and Tawana Liggins, right, prepare sophomore Isaac Brown and junior Kendra Gillenwater to donate blood during a blood drive at Eastbrook High School east of Marion, Ind., on Tuesday, Oct. 10, 2017.
Phlebotomists Willie Grant, left, and Tawana Liggins, right, prepare sophomore Isaac Brown and junior Kendra Gillenwater to donate blood during a blood drive at Eastbrook High School east of Marion, Ind., on Tuesday, Oct. 10, 2017.
Jeff Morehead/The Chronicle-Tribune via AP
Families & the Community Students Need Help to Rebuild Attendance Habits. Here Are 3 Things Schools Can Do Now
A new resource guide offers ways schools can address barriers to school attendance after years of COVID-driven disruption.
2 min read
Image of students boarding a yellow school bus.
Getty
Families & the Community Everyone Vented on Social Media About Schools in the Pandemic
Was any of it productive?
5 min read
Woman wearing a mask and working on her Laptop
Nikola Stojadinovic/E+/Getty