Education

Recruiter Tips: Leveraging Search Engines To Boost Your Candidate Pool

February 25, 2010 1 min read
  • Save to favorites
  • Print

While many education employers have taken steps to optimize their talent-acquisition strategies, some are still overlooking cost-effective options to reach a larger field of candidates.

Many recruiters, for example, have reduced their need for job-board resume databases by leveraging applicant tracking systems to capture prospective candidates on their own Web sites. Fewer, however, have successfully tailored their online recruitment-outreach to take advantage of search engines, social media networks, and other platforms.

Talent managers looking to quickly attract more applicants through search engines have several options, including:

Google "School Principal" Results

• Asking your Web site administrator to employ basic SEO (search engine optimization) to your Web employment pages.

• Including SEO as a factor when evaluating any Web development, tracking systems, and job-boards.

• Creating job postings that have SEO-friendly job titles and descriptions.

To help its clients extend their reach on the Web, Education Week TopSchoolJobs aggressively leverages search engines to deliver additional candidates to recruiters. By optimizing specific web pages, job postings are seen by not only core print and online readers, but also hundreds of thousands of candidates who begin their education job search with Google. This can be seen when performing a Google search for “superintendent jobs” or “school principal jobs”.

TopSchoolJobs analyzes the general and specific searches candidates use to find jobs on our site, providing valuable information to recruiters.

While the most cost-effective recruiting strategies cannot be implemented overnight, today’s recruiter must ensure that they (or their recruiting partners) leverage search engines. Ultimately, understanding how your web pages, favorite job boards, social media pages, and other recruitment strategies perform today will be the basis for cost-effective recruitment tomorrow.

—Jonathan Rogers
Product Manager

Events

Classroom Technology Webinar How Pandemic Tech Is (and Is Not) Transforming K-12 Schools
The COVID-19 pandemic—and the resulting rise in virtual learning and big investments in digital learning tools— helped educators propel their technology skills to the next level. Teachers have become more adept at using learning management
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Data Webinar
Using Integrated Analytics To Uncover Student Needs
Overwhelmed by data? Learn how an integrated approach to data analytics can help.

Content provided by Instructure
School & District Management Live Online Discussion Principal Overload: How to Manage Anxiety, Stress, and Tough Decisions
According to recent surveys, more than 40 percent of principals are considering leaving their jobs. With the pandemic, running a school building has become even more complicated, and principals' workloads continue to grow. f we

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Education Gunman in 2018 Parkland School Massacre Pleads Guilty
A jury will decide whether Nikolas Cruz will be executed for one of the nation’s deadliest school shootings.
3 min read
Annika Dworet and her husband, Mitch Dworet, wipe away tears as their son's name is read aloud during Marjory Stoneman Douglas High School shooter Nikolas Cruz's guilty plea on all 17 counts of premeditated murder and 17 counts of attempted murder in the 2018 shootings, at the Broward County Courthouse in Fort Lauderdale, Fla. on Wednesday, Oct. 20, 2021. The Dworet's son, Nicholas Dworet, 17, was killed in the massacre.
Annika Dworet and her husband, Mitch Dworet, wipe away tears as their son's name is read aloud during Marjory Stoneman Douglas High School shooter Nikolas Cruz's guilty plea on all 17 counts of premeditated murder and 17 counts of attempted murder in the 2018 shootings, at the Broward County Courthouse in Fort Lauderdale, Fla. on Wednesday, Oct. 20, 2021. The Dworet's son, Nicholas Dworet, 17, was killed in the massacre.
Amy Beth Bennett/South Florida Sun Sentinel via AP
Education Briefly Stated: October 20, 2021
Here's a look at some recent Education Week articles you may have missed.
8 min read
Education Gunman in Parkland School Massacre to Plead Guilty
The gunman who killed 14 students and three staff members at a Florida high school will plead guilty to their murders, his attorneys said.
4 min read
Parkland school shooter Nikolas Cruz is sworn in before pleading guilty, Friday, Oct. 15, 2021, at the Broward County Courthouse in Fort Lauderdale, Fla., on all four criminal counts stemming from his attack on a Broward County jail guard in November 2018, Cruz's lawyers said Friday that he plans to plead guilty to the 2018 massacre at a Parkland high school.
Parkland school shooter Nikolas Cruz is sworn in before pleading guilty, Friday, Oct. 15, 2021, at the Broward County Courthouse in Fort Lauderdale, Fla., on all four criminal counts stemming from his attack on a Broward County jail guard in November 2018, Cruz's lawyers said Friday that he plans to plead guilty to the 2018 massacre at a Parkland high school.
Amy Beth Bennett/South Florida Sun Sentinel via AP
Education California Makes Ethnic Studies a High School Requirement
California is among the first in the nation to require students to take a course in ethnic studies to get a diploma starting in 2029-30.
4 min read
FILE - In this Jan. 22, 2020, file photo, Democratic Assembly members, from left, James Ramos, Chris Holden Jose Medina, and Rudy Salas, Jr., right, huddle during an Assembly session in Sacramento, Calif. Medina's bill to make ethnic studies a high school requirement was signed into law by California Gov. Gavin Newsom on Friday, Oct. 8, 2021. (AP Photo/Rich Pedroncelli, File)