Opinion
Education Opinion

This Week’s Podcast: Why School Improvement Marketing Reps Need a Bit of the Eduwonk

October 17, 2007 1 min read
  • Save to favorites
  • Print

Nonprofits Teach for America, New Leaders for New Schools, Green Dot, and KIPP sell to the same school districts as for-profit school improvement firms. Their gross revenues are smaller than many for-profit providers. Most have no explicit marketing budget. Yet, they are as close we get to “household names” with the buyers of school improvement offerings.

It’s hard to beat their success generating free publicity. What’s the secret? Their leaders and staff understand education politics, policy and evaluation. And they “sell” their offerings in the context of the ongoing debate that is the real subject of all education reporting. Listen here.

The opinions expressed in edbizbuzz are strictly those of the author(s) and do not reflect the opinions or endorsement of Editorial Projects in Education, or any of its publications.

Events

Jobs October 2021 Virtual Career Fair for Teachers and K-12 Staff
Find teaching jobs and other jobs in K-12 education at the EdWeek Top School Jobs virtual career fair.
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Data Webinar
Using Integrated Analytics To Uncover Student Needs
Overwhelmed by data? Learn how an integrated approach to data analytics can help.

Content provided by Instructure
Classroom Technology Webinar How Pandemic Tech Is (and Is Not) Transforming K-12 Schools
The COVID-19 pandemic—and the resulting rise in virtual learning and big investments in digital learning tools— helped educators propel their technology skills to the next level. Teachers have become more adept at using learning management

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Education Senators Put YouTube, TikTok, Snapchat on the Defensive on Kids' Online Safety
Senators questioned executives from YouTube, TikTok, and Snapchat about what they’re doing to ensure young users’ safety on their platforms.
5 min read
The Youtube, left, and Snapchat apps on a mobile device in New York, on Aug. 9, 2017. The leaders of a Senate panel have called executives from YouTube, TikTok and Snapchat to face questions on what the companies are doing to ensure young users’ safety. The hearing Tuesday, Oct. 26, 2021, comes as the panel bears down on hugely popular social media platforms and their impact on children.
The Youtube, left, and Snapchat apps on a mobile device in New York, on Aug. 9, 2017. The leaders of a Senate panel have called executives from YouTube, TikTok and Snapchat to face questions on what the companies are doing to ensure young users’ safety. The hearing Tuesday, Oct. 26, 2021, comes as the panel bears down on hugely popular social media platforms and their impact on children.
Richard Drew/AP
Education Briefly Stated: October 27, 2021
Here's a look at some recent Education Week articles you may have missed.
8 min read
Education Vulnerable Students Left Behind as Schooling Disruptions Continue
The effects of unpredictable stretches at home can mirror those of chronic absenteeism and lead to long-term harm to learning.
4 min read
Students board a school bus on New York's Upper West Side on Sept. 13, 2021. Even as most students return to learning in the classroom this school year, disruptions to in-person learning, from missing one day because of a late school bus to an entire two weeks at home due to quarantine, remain inevitable as families and educators navigate the ongoing pandemic.
Students board a school bus on New York's Upper West Side on Sept. 13, 2021. Even as most students return to learning in the classroom this school year, disruptions to in-person learning, from missing one day because of a late school bus to an entire two weeks at home due to quarantine, remain inevitable as families and educators navigate the ongoing pandemic.
Richard Drew/AP
Education 'Widespread' Racial Harassment Found at Utah School District
The federal probe found hundreds of documented uses of the N-word and other racial epithets, and harsher discipline for students of color.
1 min read
A CNG, compressed natural gas, school bus is shown at the Utah State Capitol, Monday, March 4, 2013, in Salt Lake City. After a winter with back-to back episodes of severe pollution in northern Utah, lawmakers and Utah Gov. Gary Herbert will discuss clean air legislation and call for government and businesses to convert to clean fuel vehicles.
Federal civil rights investigators found widespread racial harassment of Black and Asian American students in the Davis school district north of Salt Lake City, Utah.
Rick Bowmer/AP Photo