Opinion
Education Opinion

This Week’s Podcast: Why School Improvement Marketing Reps Need a Bit of the Eduwonk

October 17, 2007 1 min read
  • Save to favorites
  • Print

Nonprofits Teach for America, New Leaders for New Schools, Green Dot, and KIPP sell to the same school districts as for-profit school improvement firms. Their gross revenues are smaller than many for-profit providers. Most have no explicit marketing budget. Yet, they are as close we get to “household names” with the buyers of school improvement offerings.

It’s hard to beat their success generating free publicity. What’s the secret? Their leaders and staff understand education politics, policy and evaluation. And they “sell” their offerings in the context of the ongoing debate that is the real subject of all education reporting. Listen here.

The opinions expressed in edbizbuzz are strictly those of the author(s) and do not reflect the opinions or endorsement of Editorial Projects in Education, or any of its publications.

Events

Student Well-Being Webinar After-School Learning Top Priority: Academics or Fun?
Join our expert panel to discuss how after-school programs and schools can work together to help students recover from pandemic-related learning loss.
Budget & Finance Webinar Leverage New Funding Sources with Data-Informed Practices
Address the whole child using data-informed practices, gain valuable insights, and learn strategies that can benefit your district.
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Classroom Technology Webinar
ChatGPT & Education: 8 Ways AI Improves Student Outcomes
Revolutionize student success! Don't miss our expert-led webinar demonstrating practical ways AI tools will elevate learning experiences.
Content provided by Inzata

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Education Briefly Stated: May 17, 2023
Here's a look at some recent Education Week articles you may have missed.
8 min read
Education Briefly Stated: May 3, 2023
Here's a look at some recent Education Week articles you may have missed.
8 min read
Education Briefly Stated: April 26, 2023
Here's a look at some recent Education Week articles you may have missed.
8 min read
Education Briefly Stated: March 29, 2023
Here's a look at some recent Education Week articles you may have missed.
8 min read