Education Opinion

This Week’s Podcast: Why School Improvement Marketing Reps Need a Bit of the Eduwonk

October 17, 2007 1 min read

Nonprofits Teach for America, New Leaders for New Schools, Green Dot, and KIPP sell to the same school districts as for-profit school improvement firms. Their gross revenues are smaller than many for-profit providers. Most have no explicit marketing budget. Yet, they are as close we get to “household names” with the buyers of school improvement offerings.

It’s hard to beat their success generating free publicity. What’s the secret? Their leaders and staff understand education politics, policy and evaluation. And they “sell” their offerings in the context of the ongoing debate that is the real subject of all education reporting. Listen here.

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