Education Report Roundup

Food Marketing Encourages Childhood Obesity, Report Says

By Rhea R. Borja — December 16, 2005 1 min read

“Food Marketing to Children and Youth: Threat or Opportunity?” is available from the Institute of Medicine of the National Academies.

Food and beverage companies are becoming increasingly sophisticated in marketing to children, and the bulk of their marketing is for high-calorie and low-nutrition prepared foods and drinks, says a report by the Institute of Medicine of the National Academies, based in Washington.

The report points out that these findings come at a time of skyrocketing rates of childhood obesity and diseases related to obesity, such as diabetes.