Education

Education Week Launches Premium Site for K-12 Companies

By Mark Walsh — January 12, 2016 2 min read
  • Save to favorites
  • Print

Education Week has launched a new online product aimed at providing more information to education companies about the needs of schools.

EdWeek Market Brief is a membership service that will deliver exclusive data and analysis on the forces shaping school purchasing, especially on educational technology.

“This is something we’ve been talking about doing for quite a while—to develop a product that helps the marketplace make better decisions about serving schools,” said Kevin Bushweller, the executive editor of EdWeek Market Brief. For years, he said, vendors, particularly small- and medium-size ones, have lamented the complex financial, logistical, and bureaucratic landscape that some argue stifles the flow of new ed-tech products and innovative ideas into schools.

The market for digital products in pre-K-12 education is estimated to be some $8 billion annually, with providers of curriculum, assessment, management systems, and other digital tools promoting products to schools.

Bushweller said education leaders often don’t know how to judge the many products marketed to them, while the business community often complains that school districts don’t communicate well about what they need, and that procurement processes can be slow and cumbersome.

EdWeek Market Brief, he said, will be more of a service than simply a Web publication, as the site will offer data such as how the need for products related to the Common Core State Standards varies by region or district size, or where the demand for content to serve English-language learners is greatest.

“This is original data analysis about subjects that players in the market care about,” Bushweller said.

The service—available at marketbrief.edweek.org—is a collaboration between Education Week‘s editorial team and its research unit. Preliminary work on the service was supported, in part, by the Bill & Melinda Gates Foundation.

Among the initial content on the site is a report about how school districts are seeking more-customized professional-development offerings, by Contributing Writer Michelle R. Davis; an interview by Associate Editor Sean Cavanagh with two leaders of the District of Columbia school system about how companies can best pilot-test their products in schools; and a report by Staff Writer Michele Molnar on the business opportunities created by the billions of new dollars flowing into the federal E-rate program.

The new service represents a move by Education Week “to dip its toe into the waters of premium products,” Bushweller said. The charter membership fee is $795 a year per person, though discounts are available for multiple memberships in one organization.

The service is the latest foray for Education Week into new arenas. In August, its the Bethesda, Md.-based nonprofit publisher, Editorial Projects in Education, acquired Learning Matters TV, the video-production company founded by longtime PBS correspondent John Merrow. The move has allowed Education Week to expand its video storytelling and move into broadcast-quality coverage of education, including producing segments for the “PBS NewsHour.”

A version of this article appeared in the January 13, 2016 edition of Education Week as Education Week Launches Premium Site for K-12 Companies

Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
School & District Management Webinar
Leadership in Education: Building Collaborative Teams and Driving Innovation
Learn strategies to build strong teams, foster innovation, & drive student success.
Content provided by Follett Learning
School & District Management K-12 Essentials Forum Principals, Lead Stronger in the New School Year
Join this free virtual event for a deep dive on the skills and motivation you need to put your best foot forward in the new year.
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Privacy & Security Webinar
Navigating Modern Data Protection & Privacy in Education
Explore the modern landscape of data loss prevention in education and learn actionable strategies to protect sensitive data.
Content provided by  Symantec & Carahsoft

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Education Briefly Stated: June 12, 2024
Here's a look at some recent Education Week articles you may have missed.
9 min read
Education Briefly Stated: May 29, 2024
Here's a look at some recent Education Week articles you may have missed.
9 min read
Education Briefly Stated: May 8, 2024
Here's a look at some recent Education Week articles you may have missed.
8 min read
Education Briefly Stated: April 17, 2024
Here's a look at some recent Education Week articles you may have missed.
8 min read