PTA Launches Campaign Backing Common Standards

A national organization, with philanthropic backing, is launching a campaign to build support for common academic standards among a potentially influential constituency: parents.

The National Parent Teacher Association has received a $1 million grant from the Bill & Melinda Gates Foundation to begin organizing parental support for setting more uniform academic expectations in four states: Florida, Georgia, New Jersey, and North Carolina.

The undertaking is one of the most visible examples to date of how backers of the standards endeavor, known as the Common Core State Standards Initiative , are trying to lay a foundation for those documents’ adoption—and their eventual use—in school...