State Officials Find S.C. School Bus Ads Elusive Pot of Gold
Advertisers eager to begin pitching their wares aboard South Carolina’s public school buses are hoping that districts will participate in a program that would let them do so for a fee—as long as state lawmakers don’t throw up a roadblock.
The program, already put into place by the South Carolina Department of Education, could generate as much as $3.6 million for the state and participating school districts in its first year, estimates SAC Inc., the Warrenville, S.C.-based vendor picked...
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