Channel One Struggling in Shifting Market
CEO of TV newscast confronts loss of ads and aging technology.
Culpeper, Va.
In a Culpeper Middle School classroom one rainy morning this past spring, the morning news aired on a wall-mounted television set: a deadly helicopter crash in Iraq, prescription drug abuse by teenagers, and an effort to recycle crude oil led by high school students.
The program was Channel One News, a daily current-events broadcast for students whose news coverage has garnered national awards. But the few students who trickled into the room midway through the 12-minute show largely ignored the TV set and talked to each other instead.
That kind of indifference is just one of many problems facing the Channel One Network, a subsidiary of New York City-based...
This article is available to subscribers only.
To keep reading this article and more, subscribe now or purchase this article.
Already have an account? Please login.
Subscribe to Education Week and Save
Get a full year and save up to 45%!
Most Popular Stories
Viewed
Emailed
Recommended
Commented
- K-8 Principal
- EdVantages/Performance Academies, Detroit, MI
- Principals
- Prince George's County Public Schools, MD
- 2 Positions -Associate Superintendent and Chief Academic Officer, and Director of Human of Resources
- Washington County Public Schools, Hagerstown, MD
- Elementary School Teacher
- Success Academy Charter Schools, New York, NY
- Program Coordinator
- Institute for Educational Advancement, South Pasadena, CA
