The Search Is On

By Meg Sommerfeld

North Bethesda, Md.

Classes just started a few days ago here at Georgetown Preparatory School. But Alejandro Hernandez has already started thinking about next year. Like many college-bound seniors, Alex faces a daunting task: finding the college that's right for him.

But thanks to a growing number of high-tech marketing tools, choosing the right college--and completing that unnerving application--may have just gotten...

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