K-12 educators aren’t just talking about career and technical education — they’re investing in it. In fact, 60% of teachers and administrators say they have expanded their CTE programs over the past five years, student interest is up, and fast-growing pathways in digital tech, AI, and cybersecurity are creating real urgency for solutions that can deliver. But here’s the thing: only 23% of educators rate their CTE programs an “A.” That’s an opportunity for your product or service.
In this webinar, EdWeek Research Center Director Holly Kurtz will present what the data is telling us about how districts are prioritizing and expanding CTE. Then, Melissa Heyeck, Senior Director of Marketing, will help you translate those insights into smarter marketing, so you can meet district leaders where they are, speak to what they need, and position your brand as a credible partner in this space.
You’ll walk away with:
- Data directly from school and district leaders on all things CTE
- An understanding of the gaps districts are trying to close and how to align your messaging
- Actionable strategies to sharpen your positioning in a crowded and fast-moving market
*This webinar is intended for individuals working for companies serving K-12. If you’re an educator or administrator interested in CTE, please register for the 6/11 webinar From Coursework to Careers: Expanding Work-Based Learning and Industry Credentials in CTE.
