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Philanthropy Column

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Just as Japanese corporations are exploring new avenues for philanthropic activity in the United States, Corporate Philanthropy Report has published three guides to help educators and others connect with Japanese grantmakers.

The three books, Directory of Japanese Giving, Japanese Corporate Connection: A Guide for Fundraisers, and Consultants in Japanese Philanthropy: 56 Firms that Counsel the Donors, include lists of corporate contacts and their philanthropic policies, a historical overview of their giving practices, and the geographic distribution of Japanese largess.

Craig Smith, the editor of the books, said that he learned from his research that Matsushita, Hitachi, Toyota, and Honda are the top four Japanese corporations among those engaged in philanthropic activity in the U.S.

For information on ordering the three books, which range in price from $60 to $190, contact: Corporate Philanthropy Report, 2727 Fairview Avenue East, Suite D, Seattle, Wash., 98102; telephone 1-800-4774059.


According to Mr. Smith, the Toyota Motor Corporation is perhaps the largest corporate supporter (including both U.S. and Japanese firms) of literacy programs in America.

Last week, Toyota gave $1.6 million to the Families for Learning program at the National Center for Family Literacy in Louisville, Ky.

The new grant augments Toyota's original $2-million seed grant awarded last year, and will allow the program to expand from 5 to 10 cities.

The Families for Learning Program used the initial grant to set up family literacy projects in Atlanta, Pittsburgh, Richmond, Rochester, and Tucson, Ariz.

At these sites, parents study for a G.E.D. certificate or receive vocational and literacy training while their preschool-aged children attend programs in the same building.

The National Center for Family Literacy has not yet selected the five new cities, and is currently accepting proposals.

For further information, contact the National Center for Family Literacy, 401 S. 4th Ave., Suite 610, Louisville, Ky., 402023449; telephone (502) 584-1133.


Philadelphia Futures has received a $250,000 grant from the Annenberg Foundation to support its "Sponsor a Scholar Program," which helps poor high-school students in the city prepare for and finance a college education.

The grant will be used, starting in 1994, to target students in four high schools.

In addition to providing mentors for the students, the project's other components include college visits and career days, financial-aid workshops, and cultural and recreational field trips.
--M.S.

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